Asia’s Most Promising Brands 2017 – FLAIR pens
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FLAIR, the leading exporter of fine writing instruments from the Asian continent, commenced its success story five decades back with an exclusive range of fine writing metal pens under the able guidance of Mr. K.J. Rathod, the visionary and Founder of Writing Instruments Manufacturer Organization, India.
Flair boasts of a state-of-the-art automatic production facilities which contribute to its inbuilt production capacity of 5 million pieces per day. Its production lines are spread across 600,000 sq. ft. at different locations with approximately 225 sets of multi cavity moulds, designed & fabricated in Germany, Korea and Taiwan. Flair has recently launched facilities to cater to the ever increasing demand from international markets. It has set up an additional facility in Special Economic Zone in Surat to facilitate growth of exports by 20%, Similarly, an additional production area at Daman has increased over all production capacity by 30%. Flair has set up dedicated production lines locally to explore untapped market potential in the African continent. A new unit in East Africa spread across an area of 50,000 sq. ft. has commenced in the year 2014 which will manufacture 3 different product lines to cater to the local market.
Flair, being an ISO 9001:2008 & SA 8000:2008 certified company, abides to all the global guidelines. Flair has joint venture and tie ups with some of the pioneers of writing instrument industry. Its in-house brands FLAIR, HAUSER, LANDMARK, RUDI KELLNER are conquering the global markets, while, PIERRE CARDIN and PENTEL are capitalizing the Indian market potential.
Flair’s operations are diversified throughout the Indian sub-continent with its production facilities concentrated in the western and northern region of India, primarily in Mumbai, Daman, Dehradun and Surat (Special Economic Zone) to promote exports. The brand is the number 1 exporter from last 2 years.
Commitment to quality and innovation are Flair’s pillar-stones. These competencies have led Flair to become one of the ace manufacturers for the complete range of writing instruments from India. Thus, today it is exporting to more than 75 countries across the globe. Flair specializes in OEM business as well, with its clientele including major global brands.
Constant Quality, Capacity and Diversity have contributed in sustaining the brand’s position as a market leader for half a century. Exemplary manufacturing quality, innovative designs and dedicated customer support; crafts benchmark to its endeavors. With a complete range of writing instrument, Flair welcomes to experience the pleasure of fine writing products.
Power FACTS
Flair is an ISO 9001:2008 and SA 8000:2008 certified company and abides to all the global guidelines
Flair boasts of a state-of-the-art automatic production facilities which contribute to its inbuilt production capacity of 5 million pieces per day. Its production lines are spread across 600,000 sq. ft
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