Asia’s Most Promising Brands 2017 – Godrej Appliances, India

“For a brand’s success, it is imperative that it differentiates itself by focusing on things that truly matter to the consumer. In the home appliances category, differentiation has historically come from just one thing- innovation. In a marketplace where brands have consistently been talking about innovation, one’s innovation needs to stand out by being in a far more relevant context. Godrej Appliances is well on the path of highlighting their innovation in a truly differentiated way in the category, because it is thought through, with an insight and a meaning. That’s why they confidently say for their innovations- ‘Soch ke banaya hai (Things Made Thoughfully)’ “
BLAZE TO BRILLIANCE
Godrej strikes a balance between the consumer needs and environmental cause that has enabled the organization to redefine the technology landscape in the appliances industry.
“Brighter living” is a unique vision with an inclusive approach aimed at creating a greener India. Godrej has created many milestones in the Indian appliance space – that are find of its kind – like Green AC in the world, green refrigerator, inverter AC, Music refrigerator, DAC (Dynamic Aqua Power Control) Technology, Tilt drum and U-Sonic technology in washing machine.
FAITH FACTOR
Godrej values service, trust, integrity and respect towards each individual associated with the company. It is one of the most respected corporate houses of the country and is known for its philanthropic activities, besides labor reforms and ethical and transparent dealings. People are the assets, who are groomed and given the freedom to deliver results. At Godrej, it’s an opportunity to live a dream that nurtures challenges, ambition and freedom to express ideas.
ENGAGEMENT THAT ENTHRALLS
The aim of the company is to enrich lives through ground-breaking services and products.
The brand while engaging with the Social Media and internet savvy population through Facebook and Twitter does not ignore the other spectrum of the population. The brand has recognized the potential of customers in the Tier 2 and Tier 3 cities of India and the lack of large formats stores in those areas, thus launched Exclusive Brand Outlets (EBOs) to allow the customers to feel and touch our products. They have launched 64 outlets and have an aggressive target to set up 200 EBOs in the next 2 years.
INNOVEDGE
The brand has invested in RnDto ensure that products are thought-through and delight the consumer through innovative, relevant and green technologies.
The Godrej NXW AC embodies their philosophy of thoughtful creations perfectly – highly efficient green inverter AC with an ISEER of 5.8.
Godrej Appliances has launched a series of innovations such as the music refrigerator- Muziplay and U-Sonic technology in Washing Machine and more recently launched a stylish range of bottom mounted refrigerators, under the Godrej NXW sub brand, with ingenious features like JTRT technology, motion sensing zone lighting and digital touch screen control panel.
BRAND PROMISE
The brand leverages multiple touch points for establishing a connection with their consumers. They launched a new brand philosophy in 2017 – Sochke Banaya Hai (Things made Thoughtfully) and this philosophy will be used to fuel all its future brand communications.
The company promises to be a trusted brand which delivers products of the highest order with innovative technology and features.<
Power FACTS
Platinum GreenCo Rating’ – For both the manufacturing plants – Mohali and Shirwal – 2014 and 2015
National Energy Conservation Award for ACs, Refrigerators and Manufacturing Plants’ – Bureau of Energy Efficiency, Govt. of India – 2015
National Energy Conservation Award for ACs – Bureau of Energy Efficiency-Govt. of India – 2016