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Asia’s Most Promising Brands 2017 – Shinepukur Ceramics Ltd

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Asia’s Most Promising Brands 2017 – Shinepukur Ceramics Ltd

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From the fellowship of the largest conglomeratein Bangladesh, the Beximco Group brings forth Shinepukur Ceramics Ltd. (SCL). It was in 1997when the Group ventured into the global tabletop industry with 100% export set-up, and keeping up with the merits of the parenthesis; Shinepukur Ceramics has emerged as the largestmanufacturer and exporter of both Porcelainand Bone China tableware in Bangladesh.


Since its incorporation in 1997 and commission of the plants in 1998, the commercial production was emanated in 1999 for both porcelain & bone china in two separate manufacturing units. Soon after commencement of production, Shinepukur has been able to gain substantial headway against its regional competitors by snatching commendable market share both in Porcelain & Bone Chinato become one of the top-choice global OEM destinations.


Shinepukur Ceramics creates its aesthetic piècede résistance at a unique state-of-the-art Testingand Quality Control Laboratory facilities run by highly skilled technicians who work abiding rigid requirements of US-FDA & California Prop65, with its very own Captive Gas-Based Power Generation capability, In-house Medical Center with 24-hours registered doctor support, regular fire-drill, highest opportunity creation for female employees etc. With reg. to compliance, Shinepukur has been quite up-to-date on activities maintaining all national & international regulations, specially being a Sedex member the facility has been SMETA compliant. The company has also been certified with ISO 9001:2008from DNV (Det Norske Veritas) of Netherlands.


2012 has been a year of immense prodigiousness for Shinepukur Ceramics; they launched the‘Signature Showroom’ at the Westin Dhakaon May 27, 2012, the first-ever of its kind inBangladesh. During the same year, with great pride, the company supplied official souvenir wares to London Olympic Games 2012 through its UK-buyer Wedgwood, to Indian Rashtrapathi Bhavan, to Prime Minister’s House of Pakistan etc.


Innovation is the key to raise the quality and designbar in any industry, at Shinepukur Ceramics,a Decal Plant (2001) with full-fledged, design studio, and packaging plant (2003) emancipate the quality status possible.


Being the leading Bone China & Porcelain tableware manufacturer and largest exporter of Bangladesh, introduced its own brands, namely ‘Shinepukur’,‘Doel’ etc. in Bangladesh & India respectively.



Listed on Dhaka & Chittagong Stock Exchanges

Received National Export Trophy from Government of Bangladesh as the only Ceramic Tableware Exporter for a record number of 4 times, the highest for annual exports

Has been OEM partners of Villeroy & Boch – Germany, WWRD – UK, Portmeirion – UK, Denby – UK, Richard Ginori – Italy, Libbey – USA, Porsgrund – Norway, ARC – France, Rosendhal – Denmark, Noritake – Japan, and more


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