Offering distinctively unique designs, Aspial is a premium brand of fine contemporary jewellery in Singapore. A leader in innovation, Aspial appeals to the sophisticated, affluent and discerning woman who appreciates the finer things in life. Aspial has exclusive rights for some of the world’s most prestigious jewellery brands like Balocchi Preziosi, Laurentia and K di kuore.
BLAZE TO BRILLIANCE
FACTOIDS
- Aspial is a premium brand of fine contemporary jewellery
- The group earned a net profit of approximately S$85.5 million in FY2013, which represented a surge of 29 per cent from S$66.3 million reported in the previous year
- Aspial Corporation holds a stable of brands including Lee Hwa Jewellery, Goldheart Jewelry and CITIGEMS
Aspial Corporation Limited started out as a traditional jeweller, Lee Hwa Goldsmiths & Jewellers Pte Ltd, in November 1970 with the first shop at Circuit Road. From its humble beginnings, the company has grown to become a contemporary jewellery group in Singapore and was the first and only listed jewellery retailer on the Singapore Exchange (till 28 May 1999).
FAITH FACTOR
The company manages a wide spectrum of businesses which includes jewellery retail, property development and financial services. Aspial delivers quality lifestyle products and services and enjoys its valueadded partnerships with customers, suppliers, business partners and employees.
ENGAGEMENT THAT ENTHRALS
In 2001, the company’s name was changed to Aspial Corporation Limited. In the same year, the premium Aspial brand was launched with a lush contemporary boutique concept. Also, Aspial Corporation acquired the distribution rights for world’s first Purple Gold jewellery, which is endorsed by World Gold Council.
INNOVEDGE
The company’s Aspial brand consists of top range products, followed by Lee Hwa Jewellery, Goldheart and CITIGEMS which cater to the younger people. Lee Hwa is a vendor of contemporary fashion jewellery with a chain of 22 boutiques in Singapore. This range targets women who are ‘fashion savvy and lead a cosmopolitan lifestyle’. Formerly dealing in yellow gold jewellery, it changed to white gold jewellery in the 1990s, when the company felt there was a need to modernise the image of the company.
BRAND PROMISE
Aspial Corporation holds a stable of brands including Aspial, Lee Hwa Jewellery, Goldheart Jewelry and CITIGEMS brands with a total of over 70 boutiques in Singapore and South East Asia. The brand embodies the ‘lifestyle fashion savvy and contemporary woman’.
