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BANGKOK POST THAILAND


INT+ WCRC - September 11, 2015 - 0 comments

bangkok-postWith a history of 68 years, Bangkok Post is Thailand’s oldest newspaper. Started in 1946, ‘Bangkok Post – the world’s window on Thailand’ is a broadsheet, English-language daily newspaper published from Bangkok, Thailand. Its first issue was sold on August 1, 1946.
BLAZE TO BRILLIANCE

FACTOIDS

  • The Bangkok Post newspaper continues to be number-one English newspaper in terms of readership, circulation and advertising revenues
  • Bangkok Post Foundation and Black Mountain Golf Club jointly made a charitable donation to schools, to help develop buildings and provide essential educational tools and scholarships
  • The newspaper is known for providing critical coverage and commentary on controversial topics

Bangkok Post is Thailand’s number one English-language media company. Over the period of time, Bangkok Post provided the readers with breaking news, local news, business news, op-ed, lifestyle features and much more. Keeping pace with the changing media scenario, Bangkok Post’s newspaper, website, mobile services, etc. have recorded increase in the readership base continuously.
FAITH FACTOR
The newspaper is known for providing critical coverage and commentary on controversial topics, such as the impact of dam construction on farmers, corruption in the international rice trade, killings as part of the ‘war on drugs’ and political controversies. The newspaper has a ‘letters’ page where expatriate and Thai regulars exchange opinions on local and international concerns.
ENGAGEMENT THAT ENTHRALS
Bangkok Post Foundation and Black Mountain Golf Club jointly make a charitable donation to schools, to help develop buildings and provide essential educational tools and scholarships. In addition, SCG and Bangkok Post Foundation jointly organised the SCG-Bangkok Post Foundation Smart Orphans English Camp 2013 for orphans. In an initiative by Bangkok post, employees and their families joined hands to preserve the environment by planting corals and releasing baby crabs on a beach in Chon Buri province.
INNOVEDGE
In order to expand its readership base within Asia and be well-prepared for the imminent ASEAN Economic Community (AEC), a special regional business news section, ‘Asia Focus’, was launched in 2013 and has got strong acceptance. This weekly regional business and investment news-focussed section is well-positioned to provide readers with relevant news on the regional business environment and resulting business opportunities.
BRAND PROMISE
The Bangkok Post newspaper continues to be the core product of the ‘Post Publishing Group’, sustaining its position as the number-one English newspaper in terms of readership, circulation and advertising revenues achieved, together with a diverse and loyal advertising client base.

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