Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India, with an enviable portfolio of household brand names such as Boroplus, Navratna, Fair and Handsome, Zandu balm, Mentho Plus balm and Fast Relief etc.
Established in 1974, Emami has a portfolio of over 300 products based on ayurvedic formulations. They are currently operating in more than 50 countries including India, UK, Sri Lanka, Bangladesh, Nepal and several countries on the African continent. Over 85 Emami products are sold every second on an average.
Emami Limited acquired a major stake in Zandu Pharmaceuticals Works Ltd, a century-old household name in India, for Rs.7 billion. Emami added some of Zandu’s prominent brands like Zandu Balm, Zandu Chyawanprash, Zandu Kesri Jeevan, Zandu Pancharishta to its own range.
Zandu Balm is India’s number one pain relieving balm. It is an iconic brand of Zandu portfolio and has become a generic name for balms for most of the consumers. It is a trusted balm for over a hundred years and is considered the best in its category. Zandu balm is one of the biggest pain management brands and has been trusted and used in more than 50million Indian households. It is also a highly distributed pain management brand with coverage of more than 1.3 million retail outlets across India.
The research and innovation team at Emami is dedicated to deliver products that excite customers and meet their requirements. Their products are the result of understanding consumers’ unmet needs, through a path breaking technology. The professionals at Emami combine generations of practical experience with a continuous flow of new knowledge.
Over a period of time, Emami roped in many superstars from the entertainment and sports field to endorse its products. The brand ambassadors were signed on the basis of the brand need and the fit between the particular brand and the star.
Emami’s brands continue to be endorsed by some of the leading celebrities of the country.
Presently, Zandu Balm is endorsed by Malaika Arora Khan. A new category of balm named as ‘Zandu Balm Ultra Power’ has been launched by the Emami Company as an effective remedy for severe pain and aches. It provides fast and long lasting relief from strong headache, backache, knee pain, joint pain, strong neck and shoulder pain, sprain, muscle pain, inflammation and cold.
Zandu balm has got various awards and accolades for its amazing healing capacity. It is ranked as number three in the ‘Over the Counter (OTC)’ personal care category by Economic Times and also awarded as one of the most ‘Trusted Brands’ in 2013.