Cathay – the premier organisation engaged in providing quality family entertainment, lifestyle and property management services to the community, strives to be innovative and is constantly on the forefront of the industry to develop new and interesting entertainment and leisure experiences for the enjoyment of its customers in Singapore.
BLAZE TO BRILLIANCE
FACTOIDS
- In December 2000, Cathay Cineplexes Pte Ltd became Singapore’s first cinema operator to achieve ISO 9002 certification awarded by the Singapore Productivity and Standards Board (PSB)
- In the 1990s, Cathay expanded beyond film production, distribution and exhibition into other businesses
- Cathay strives to be innovative and is constantly on the forefront of the entertainment industry to develop new and interesting experiences for the enjoyment of its customers in Singapore
Cathay organisation’s history in the local movie entertainment industry began on July 18, 1935, when it was incorporated in Singapore as Associated Theatres Ltd. Its first cinema, The Pavilion, opened in Kuala Lumpur in 1936. Three years later, curtains were raised at The Cathay Cinema on 3rd October to an audience of more than a thousand who watched the premiere of “The Four Feathers” in Singapore’s first air-conditioned cinema housed in Singapore’s first skyscraper, the Cathay Building.
FAITH FACTOR
Cathay is committed to providing safe and fun quality entertainment, leisure and lifestyle products and services to its customers in Asia, by enhancing customer satisfaction, using state-of-theart technology and entertainment venues.
ENGAGEMENT THAT ENTHRALS
In the 1990s, Cathay expanded beyond film production, distribution and exhibition into other businesses. On July 14, 1999, when Cathay Organisation mounted a reverse takeover on IMM Multi-Enterprise Ltd (IME) which was then listed on the SESDAQ, IME was subsequently renamed Cathay Organisation Holdings Ltd.
INNOVEDGE
Cathay in its quest to innovate and re-invent made a trend-setting move, its single-screen Cathay cinema at Handy Road was converted into a multi-screen theatre and another cinema located in the heart of Orchard Road was converted into a six-screen cineplex housed within a major entertainment complex. With superior projection and sound facilities, Cathay Cineplex, Orchard quickly became a top draw for avid movie-goers looking for top-of-theline cinematic experience.
BRAND PROMISE
Cathay is a leading company engaged in the businesses of entertainment, leisure, lifestyle and property management services. Cathay Cineplexes Sdn Bhd operates and manages 26 screens in Malaysia. Cathay Cineplex has 16 screens while Cathay Cineplex City Square Johor Bahru has 10 screens. These cineplexes are all equipped with digital sound systems, plush cinema seats and a computerised ticketing system with seat selection features.
