Cera Sanitaryware Limited, India’s fastest growing company in the bathroom solutions segment started its commercial production of Sanitaryware in 1980. Today, CERA opens the doorway to the world of style by offering an extensive product portfolio that includes high end showers, steam cubicles, and whirlpools, besides faucets, sanitaryware, kitchen sinks and mirrors, which has become CERA the primary choice of customers. Foraying into a new arena, CERA also launched an array of stylish wall and floor tiles. The range includes HD digital wall tiles with matching floor tiles, digital glazed vitrified tiles, and vitrified tiles with nano technology.
BLAZE TO BRILLANCE
Growth has remained uninterrupted, only outperforming itself. For CERA, its responsibility does not end by manufacturing quality products. A team of over two hundred technicians across India provide prompt aftersales services to its customers.
FAITH FACTOR
CERA a well-known brand amongst the consumers, has the largest range of products that are designed keeping in mind the preferences and taste of modern consumer. The products are manufactured at the state-of-the-art manufacturing plant that adheres to highest standards of quality. Added to this, the company has pan India presence with 10 CERA Style Studios, over 100 CERA Style Galleries, 1400 Dealers and over 10000 Retailersfactors that contribute to its image.
ENGAGEMENT THAT ENTHRALLS
CERA uses Television, Press, Digital and OOH as its main mediums of communication to connect with Architects, Interior Designers, Consultants and Trade, besides the End Consumers and this strategy has helped in building a strong image amongst the users.
CERA has been chosen as the top brand in a number of consumer surveys held recently. CERA has been presented the Gold Award in the bathroom & fittings and sanitaryware category by the Readers’ Digest Trusted Brand Survey. CERA has also bagged the Product of the Year award for four years in a row, for Cerenity in 2014, Sanitaryware & Bathroom Fittings in 2013, Nano Technology in 2012 and for the Snow White Range in 2011. CERA was conferred Power Brand for two years, in 2012 and 2013, which is awarded to top 100 brands in the country. CERA received Asia’s Most Promising Brand award for the year 2012-13.
INNOVEDGE
Supported by a culture of product innovation, Cera has been a pioneer in the sanitaryware industry since its inception. The latest innovations being the introduction of CERA Style Studio on Wheels, a display van that takes the products to the door steps of the architects / designers at a time and date convenient to them. CERA also recently introduced dual colour wash basins and matt finished wash basins – another innovation.
CERA also introduced rimless WCsyet another innovation.
• India’s first sanitary ware to use natural gas fired kilns;
• India’s first sanitary ware to launch 30 colours;
• India’s first sanitary ware to introduce bath suites;
• India’s first sanitary ware to get ISO 9002;
• India’s first sanitary ware to obtain ISO 14001;
• India’s first sanitary ware to manufacture One-piece WC;
• India’s first sanitary ware to market twin-flush ceramic cisterns;
• India’s first to introduce bath suites
BRAND PROMISE
CERA India’s most preferred home solutions brand stands for its modern design, superior quality, excellent value, brand entrenchment, understanding the consumer needs besides prompt after sales service. With CERA, style blends with innovation to reveal a new dimension of modernity. CERA – Reflects your style.
Power Facts
India’s first sanitaryware company to obtain ISO 9002 and ISO 14001.
From a sanitaryware brand, CERA is now a total bathroom solutions provider.
CERA is well known for its innovation, design and style. It has been awarded Product of the Year 4 times in a row for its innovations
Annual turnover of 821.66 Crores INR in F.Y. 2014-2015
PROMISE BEACON
1980: The year in which CERA was established.
30: CERA is India’s first sanitary ware company to launch an array of these many colors.
24X7: CERA toll free number provides services to its end users 24 hours a day, seven days a week.
To maintain its growth rate, CERA expanded its capacity of sanitary ware production from 2.7 million pieces to 3.0 million pieces per annum.
