Asian Paints has come a long way since its small beginnings in 1942. Today it has become one of India’s biggest and most sought-after paint brands. A corporate force and India’s leading paint company, Asian Paints is driven by its strong consumer-focussed and innovative spirit. The company has been the market leader in paints since 1967.
Today, it is perhaps double the size of any other paints company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use. True to its name, Asian Paints has a stronghold on Asia’s paint market. It is Asia’s third largest paints company, with a turnover of`127.15 billion. It operates in 17 countries and has 23 paint manufacturing facilities across the world, catering to consumers in over 65 countries.
Asian Paints manufactures and markets industrial and decorative coatings. Along with that, the company also provides home painting services and solutions. The company’s key products have created a niche for Asian Paints in the market.
Asian Paints has always been a leader in the paints industry, pushing new concepts in India like Colour Worlds, Home Solutions, Colour Next and Kids’ World. Its offerings in the decorative paints, that is, interior wall paints, exterior wall paints, wood surface paints, metals surface paints etc are immensely popular among the buyers.
The brand Asian Paints has kept its constant focus on the connect with its customers. The insight was that the brand is about people and homes and that the home decor is a reflection of the people living in it. Hence its punch line ‘Har ghar kuch kehta hai’. This campaign is a perfect example of a brand laddering up and connecting to a higher level with the customer.
Asian Paints aims to become one of the top five decorative coatings companies worldwide by leveraging its expertise in the higher growth emerging markets. Besides the brand Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings Limited, SCIB Paints and Taubmans.
Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners. Asian Paints was included in Forbes Magazine’s ‘Asia’s Fab 50 List of Companies’ in 2011, 2012 and 2013. The future looks optimistic for Asian Paints as it sets its eyes on ruling the global market.
