Eureka Forbes often goes by the reputation of pioneering innovation in cleanliness. One of their leading and widely sold products is vacuum cleaners. Installed with advanced cleaning technology, these vacuum cleaners are designed to meet the changing cleaning needs of the modern lifestyle.
Efficient in removing hidden dust and dust mites, Eureka Forbes vacuum cleaners ensure clean and healthy homes. Broadly categorised into Euroclean and Forbes, these come in a variety of sub-products designed to suit different needs.
Euroclean offers a wide variety of world series, premium series, essential series and daily mop series whereas Forbes provides complete cleaning solutions through arange of multi-purpose cleaning equipments. The company claims to have sold over 3.5 million pieces of the Euroclean vacuum cleaners.
Launched in 1982 by Shapoorji Pallonji Group, Eureka Forbes has evolved to become an over Rs17 billion multi-product, multi-channel organisation. It has an eight million strong loyal customer base and is present in more than 450 cities and towns across India. It also has Asia’s largest network of direct sales workforce and a channel of over 18,000 dealers.
Most of the people in India were unaware of the concept of vacuum cleaners and electronic water purifier two decades back. It was at such a time that Eureka Forbes took up the cudgels to sell these products in the Indian market. They were successful in establishing the concept through their reliance on direct sales. It employed people to work as salespersons, known as Euro Champs, who went door-to-door conducting product demonstrations and convincing people that their appliances were the best. Apart from providing domestic cleaning solutions, Eureka Forbes also has a presence in commercial and industrial cleaning products. Known as the leading provider of high-end and effective institutional vacuum cleaners for critical commercial applications, Eureka Forbes is a trusted brand in the industry today. Their vacuum cleaners optimise air flow patterns and are energy efficient. Ideal for cleaning hard-to-navigate places, these machines pack a powerful punch.
Eureka Forbes envisages to bring happy, healthy, safe and pollution-free living to its consumers through lasting customer relationship as ‘Friends for Life’. Eureka Forbes also has an extended presence in the global market as Forbes Lux, which is a joint venture between Eureka’s parent company and Lux International, Switzerland. Apart from manufacturing vacuum cleaners, Eureka Forbes is a leading producer of water-purifiers, airpurifiers, electronic security systems, fire safety systems, solar technology including bulbs, panels and water dispensers.
Eureka Forbes was awarded the Platinum Award in the Reader’s Digest Trusted Brand 2012 Survey India in the category of Household Products for both Aquaguard and Euroclean.
