Dorset India holds all the keys to the doors of success. In the little-under-two-decades of its existence, the firm has managed to breathe art into utilities as existential as security and door hardware for homes and other institutional buildings. Imagine luxedoor fittings with highbrow designs but with price tags that go easy on the pockets. From sturdy metal locks, door handles to electronic access control systems, the company caters to classical and modern architectural hardware needs.
FACTOIDS
- Dorset assures adherence to some of the most stringent checks in place around the globe – 5S, TQM, Kaizen and Poka Yoke
- The company’s design studio is propped by an internal research and development section
- Dorset takes bonding with the clients as seriously as it does its core business activities
BLAZE TO BRILLIANCE
The array of products from Dorset has something for every client’s needs and that the company’s wide clientele sees value in these products reinforces the Group’s standing in the market. Dorset started with making embedded locks for door and now makes furnishing fittings like door handles, glass handles and floor springs. It is now expanding into the technology enabled security fittings market with electronic standalone access control systems, mechatronic locks, automatic sliding glass doors and full-body turnstiles.
FAITH FACTOR
On the quality front, Dorset assures adherence to some of the most stringent checks in place around the globe – 5S, TQM, Kaizen and Poka Yoke. It got an ISO certification as early as the second year of its existence, a sign of its steadfast commitment to delivering quality. However, some of the most pertinent recognition of its brand value and repute has come from industry bodies itself. In 2010, it won the Export Excellence Award (North India region), instituted by EEPC India, a Ministry of Commerce body promoting engineering exports.
ENGAGEMENT THAT ENTHRALS
Dorset takes bonding with the clients as seriously as it does its core business activities. Pioneering after-sales engagement in an industry not known for it, the company has set up a hotline for registering customer feedback. It also offers installation services through its wide dealer network. Help is at hand, if sought, in the form of a posse of trained technicians equipped with the latest tools in the business. The arrangement is an attempt to contain outliers that can erode the optimum product experience for a Dorset client.
INNOVEDGE
Design is the fulcrum on which most of Dorset’s success is levered on. The company’s design studio is propped by an internal research and development section. The signature design practice at Dorset is that the studio focuses on the avant-garde. The practice helps the company customise its products according to the taste of the client. Besides, Dorset has developed a hardware selection application that helps a customer refine her/his choice of fittings – one of the recent augmentations in their outlook towards customer delight!
BRAND PROMISE
Dorset’s mission statement is refreshingly free of posturing or pomposity. Two words, “Dorset Inside”, sum up succinctly where it wants to be – inside all building projects, meeting security and furnishing needs, and wherever required, luxury standards.
