Himalaya Baby Care Products is WCRCINT best brands in India, 2018
Selected for Asia’s Most Promising Brand 2018
Your Child Deserves the Best. Everyday: Understanding the needs of a baby’s body is essential to his proper development, both mental and physical.
Himalaya’s baby care products are Ayurvedic formulations, contain 100% pure herbal actives, and conform to the standards of the pharmaceutical industry, thus making each product effective, mild and soothing to suit and nourish your baby’s delicate skin. Every day, millions of families are touched by Himalaya’s promise of happiness through wellness. Over the last year, Himalaya Baby Care has emerged as the most trusted baby care brand in India.
One of the top ranked herbal baby care brand in India, Himalaya Baby Care products are paediatrician recommended products that are free from side effects. Each of their product is developed keeping baby’s special needs. Infused with the power of herbs, their products are free from SLS, Parabens and Mineral Oil. Choosing Himalaya BabyCare products for the babies mean choosing the protection of natural ingredients and the promise of gentle care.
Himalaya Babycare, Asia’s Most Promising Brand
With a CAGR of 80%, they have 30% market share of Indian baby care market today. Witnessing the tremendous opportunities in baby care sector, Himalaya has built a strong presence in this category with its multi product portfolio. They have significantly generated education and communication to the market with their expert network of paediatricians, nurses and pharmacies to promote the baby care range, besides being present in supermarkets and retail outlets.
Their products are available not only through their massive brand visibility via e-commerce but are also distributes and made accessible through reverent offline distribution platforms. The baby care range has come out to be extremely beneficial for the company because of the changing lifestyle of the consumers who are inclining towards the healthier herbal products.
ABOUT THE COMPANY
The Himalaya Drug Company has bouquet of healthcare products which are segmented based on the customer groups and usage such as personal care products for customers of all ages, nutrition and wellness products. It has a distribution network which is established in more than 90 countries across the globe.
Asia’s Most Promising Brands Competitor Research Across Asia (Final Round)
Bebehaus, Pureen, Budsbaby, Kate & Paul, Neal Yards, Lamoon Baby, PUR
Competitors in India: 1. J&J 2. Chicco 3. Pigeon 4. Dove 5. Sebamed
ASIA’S MOST PROMISING BRANDS – Research Methodology
Asia’s Most Promising is a first ever Brand IPR on brands and entrepreneurs involving the most promising nations of Asia for business. Brands from the most promising nations in Asia feature across 50 industry categories to form the Most Promising Brands of Asia. 5 editions of Asia’s Most Promising Brands have researched over 20,000 brands from 21 different Asian countries from Indian Sub-Continent, GCC and South East Asia. Over 500 brands have been featured and selected as Asia’s Most Promising Brands
Asia’s Most Promising Brands showcases exalting journey of the brands and leaders that have started from scratch and are projected to be leaders. It is an eclectic blend of unparalleled style of writing and world-class extraordinary design and production elements with brilliant online editorial for each selected brand. It is based on Primary Audits and Secondary research processes.
PHASE 1:
The first phase of the research generates a list of categories (to be covered under the purview of the survey) that are common to the following 18 countries:
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Once the categories are finalized, a list of about 1000 brands across the categories shall be generated through secondary research driven by ibrands 360 research team via:
- Market studies
- Industry white papers
- Category-specific brand reports
- Brand-specific scrutiny
PHASE 2:
The preliminary list generated in phase 1 of Asia’s Most Promising 1,000 Brands shall be scrutinized and analyzed on a scale of 1-10 (where 1 is low and 10 is high) by the international jury based on the following parameters:
- Net Favorability – Online Presence & favorability
- Brand Trust
- Brand Impact
- Growth
- Innovation
- Brand promise
Based on the scores of the brands on the above mentioned parameters and its analysis therein, the expert council top 500 Brands shall be listed through mutual consensus (listing of the top brands on defined attributes as mentioned above to cull out the most robust promising 500).
PHASE 3:
Step 1 : In-Company Audit Questionnaires
Phase 3 shall be initiated based on the list generated in phase 2. All the brands shortlisted in phase 2 shall be sent the In-company Audit Questionnaires (brand strength as per defined Consumer Parameters such as trust, impact, growth, innovation, brand promise; In-company Audit Parameters of values, commitment, IPR, responsiveness according to company marketing head/leader) a structured questionnaire to be filled by the respective brands/organizations. The questionnaires shall be filled and stamped by the representatives of the company to ensure complete authenticity.
Step 2: Online Voting on Brand Attributes on WCRC/AMP Website (Minimum 500 relevant hits by consumers who would login across Asia).
NOTE: The number of online voting is deliberately kept high to diminish discrepancies commonly encountered in online systems of tabulation such as data redundancy, duplication or wanton tampering and in order to retain data considered authentic.
The Online questionnaire would be published on the WCRC/AMP website for consumers to rate their most preferred brands. The structured questionnaire would have the respondents rate the 500 brands on a scale of 1-10 (where 1 is low and 10 is high) on the following consumer centric parameters:
- Brand Trust
- Innovation
- Brand promise
FINAL PHASE & LISTING OF THE TOP 200 BRANDS- The final phase of the research would comprise of the analysis of the In-company audit questionnaires and the analysis of the online responses based on the weight-ages given above by the ibrands 360 research team.
ANALYSIS
80% weight-age is given to In-Company Audit Questionnaires
20% weight-age is given to the Online responses
The FINAL 100 Brands of Asia’s Most Promising Brands (capping of a maximum number of 10 brand players per category to be pre-defined, due to the varying nature of categories and the operating brands in their domains) as per the analysis is arrived at.