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India’s Most Promising Brands 2017 – TBD

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A first generation business started by Saraogi brothers- Vinit and Bipin Saraogi from scratch is redefining consumer electrical, electronics and  security surveillance systems (CCTV and biometric), are on a mission to replicate their own story through thousands such micro entrepreneurs.
Started in December 2012, within 4 years of timeframe, TBD is already a profit making company. Turnover for fiscal year 2016-17 is Rs 33 crore and has expanded its product length and breadth. TBD has a wide variety of product range such as CCTV Camera, LED lighting, LED TV, home appliances and sourcing for major e-commerce portals. CCTV camera is their major focused product as there is a huge gap in after sales service for this product. TBD is India’s only B2C organization with complete products, services and customer support managed centrally. TBD has CCTV camera range that’s suits to a small shopkeeper’s pocket (no DVR camera, from the range of 999) to a CCTV camera required for high end security i.e. IP PTZ camera with capacity to install across anywhere in India. Currently, TBD generates inquiry for its CCTV Camera from UK, USA, Australia, Africa and Middle East apart from India.
TBD is India’s first B2C (Business to consumer or Direct to Consumer) CCTV camera organization providing products, installation services, maintenance and AMC directly without involving any dealer in between. Driven by technology, adding innovative features such as 10 times more recording than any other brand the company is ensuring security for your family through app based services and monitoring surveillance.
Today, TBD is an example and inspiration for many who believe in themselves. With its preparation for listing in NSE by October the organization is on mission to create 10000 entrepreneurs like them. They believe in sharing which has been core principle of TBD. They want to see many such entrepreneurs who can start business in a little amount.
They have been on a journey through many learning and ups and downs. In the initial phase our expansion was rapid but the rapidity got us some setback, these pitfalls came due to choosing unfavorable partners, huge stock investment and many such reasons to state. The journey of entire human race has short comes but that doesn’t stops one from reaching the finish line. Soon we consolidated our operations and changed our strategies. This was a learning phase for us and can be a part of any business whether big or small. Soon, Saraogi brothers were recognized with their potential growth and success became a story. It started with The Entrepreneur magazine publishing their interview, Elsol awarded them with India’s fastest 50 growing young brand in India, WCRC’s leadership award to its CEO Vinit Saraogi, Giants Internationals’ entrepreneur of the year award, Rotary club’s recognition for its contribution to various social activities such as Agrawal Cricket league, green Ganpati celebration and encouraging students in dance and other competition are laurels they have been bagging ever since.
TBD has already initiated the process of the listing company into The National Stock Exchange (NSE)
They are also working for tie up with a national level university to offer certificate course in CCTV Camera technician and servicing course which will be provided to these technician.50 percent of the cost will be borne by TBD which will economically empower people and reduce their dependency on job.

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