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India's Most Promising Brands 2017 – Vistara

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India’s Most Promising Brands 2017 – Vistara

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Fly the New Feeling

TATA SIA Airlines, known by the brand name Vistara, is a joint venture between Tata Sons and Singapore Airlines.
Blaze to Brilliance
In 2013, two legendary brands, namely, Tata Sons and Singapore Airlines, decided to fulfil a long-cherished shared dream to bring forth a distinguished flying experience to air travellers in India. With its strong historical ties to the civil aviation sector, the Tata Group had long wished to re-enter the aviation sector. Both the Tata group and Singapore Airlines were also firm believers in the growth potential of the Indian aviation sector and hence tried to enter the market in the past; first, in 1994 by setting up a joint venture to start an airline in India and then in 2000, teaming up to purchase stakes in Air India. However, after the lifting of foreign investment restrictions in 2012, the partners once again sought approval for a tie-up which was given in October 2013. On November 5, 2013, Vistara’s holding company, TATA SIA Airlines Limited, was incorporated. With the achievement of this key milestone, Vistara is now a reality painting the Indian skies with its new livery colours.
Faith Factor
When Tata and Singapore Airlines came together, the common goal was to provide Indian customers a memorable and personalized flying experience that blends Tata and SIA’s service excellence and legendary hospitality. This common goal led to the birth of a new brand ‘Vistara’ which means ‘limitless expanse’. Vistara offers three distinct cabin classes to provide a personalised seamless service, which is thoughtfully delivered. The aircraft cabin has been thoughtfully designed to provide a conducive and pleasant environment for both business and leisure travellers. Regardless of which cabin class one chooses to travel, the brand strives to ensure that they experience an enjoyable flight and arrive at their destination feeling relaxed.
Engagement that Enthralls
Tata and Singapore Airlines are partners, both from a shareholding perspective and also in their ambition of wanting to deliver a level of customer focus and quality of service that does not exist in the Indian aviation industry today. Tata Sons holds 51% stake whereas Singapore Airlines owns 49% stake in the joint venture.
In a short span of 18 months, Vistara has rapidly expanded its footprint both in terms of network and service proposition. Vistara now serves 18 destinations including Port Blair with over 400 flights weekly which will increase to 500 weekly by the end of this year. The destinations served are Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad, Lucknow, Goa, Guwahati, Bagdogra, Bhubaneswar, Varanasi, Srinagar, Jammu, Kochi, Chandigarh, Kolkata and will soon commence operations in Port Blair with effect from September 30, 2016. Vistara has already flown more than 2 million happy customers within this short span of time.
Brand Promise
Vistara believes in upholding the highest ethical standards .With a commitment to fleet modernization, product and service innovation and market leadership, the Airline quickly distinguishes itself as a world-class carrier.
Tata Sons holds 51% stake whereas Singapore Airlines owns 49% stake in the joint venture.
Vistara offers three distinct cabin classes to provide a personalised seamless service.

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