INNOVATIVE INTERIOR SOLUTIONS: Godrej Interio
WCRC Brands of the Year: Godrej Interio is India’s largest furniture brand. From manufacturing the humble Storwel cupboard 80 years back to being a vibrant, innovative brand with a diverse portfolio – it’s been a brilliant, exciting journey for the brand.
Expression of Glory
Godrej Interio offers cutting edge and globally competitive designs for the Indian market that transforms spaces and hence lives of users. Godrej Interio’s products are developed with user insight collected by a strong and dedicated team of designers which map lifestyle and usage patterns and hence a product that can suit hard and soft requirements of user.
Bricks and Clicks
The brand engages with users combining digital or virtual to real life experiences with engagement programmes like Upload and Transfer, where they ask users to upload images of their homes and tell their stories about how they want their life spaces to be. With this it selects a few homes and transforms their homes realizing their briefs. Over and above the campaign, they keep coming up with activities which create more personalized touch points for users. Social and search play a very large part in communication for business generation accounting to 40% of the business.
Resolute and Resonance
Within the category of furniture marketers (manufacturers and traders), Godrej Interio have the highest market-share of 18% and the next best is around 8%. The fact that it has been leading the pack from the inception of Godrej Interio as a brand, speaks of the strength of the brand. Tangibly, they are the market leaders; the only brand that is profitable for the last decade. The brand’s growth rate is higher than that of the industry. The only manufacturers of sustainable products in India with the largest portfolio – 600 green products. Intangibly, the brand has the highest awareness and preference scores, combined with highest trust amongst users.
Trailblazing
Independent design and manufacturing set ups. The products have flexibility of usage and configuration for both homes and work spaces. One of the core areas for looking at product design is optimization of spaces. Godrej Interio has the widest reach across India and the largest base of customers. It has 11 formats for retail addressing every consumer segment spread across 250 EBOs and 1900 MBOs. The experience across each of the 11 formats of retail is standard. Every two years, it redefines the experience and moves it closer to the users.
Brand Commitments
The brand emphasizes comfort and aesthetics while delivering well designed, fun and functional furniture solutions. True to the Godrej mission to conserve the environment, the brand design products, set up processes and use raw materials that are eco-friendly to do its bit to preserve natural resources.<
Power fACTS
The only manufacturers of sustainable products in India with the largest portfolio – 600 green products.
Highest market-share of 18%.
Godrej Interio is present across India through its 50 exclusive showrooms in 18 cities and through 800 dealer outlets.
