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Life can wait!


INT+ WCRC - December 10, 2015 - 0 comments

pausePause Wines, a part of Prarthana Group of companies is the award winning maker of custom-made premium wines for Indian palette, and is a gift to wine lovers from the heart of India’s wine capital, Nashik.
Blaze to Brilliance
Under the aegis of a dynamic founder, chairman and managing director, Dr. Rajesh Patil, Pause wines was launched in the year 2009. With vineyards spread over 100 acres of rich and fertile farmland in the hilly regions of Dindori near Nashik, Pause Wines stands among the finest wines available in India. Raised from the lush green soils of Dindori to alter the wine landscape of the country and create a whole new wine culture, the brand launched its maiden collection of French varietals in 2010. Today, with over nine elite varietals of red, white and rose the brand boasts of a rich and ravishing portfolio of wines. The company launched the Spanish varietal Tempranillo for the first time in India.
Faith Factor
Synonymous with authenticity of aromas, Pause is a name that wins a wine connoisseur’s love and loyalty in equal measure. At Pause, winemaking is an art, an etiquette that only gets better and better with every passing day. The veteran winemaker’s touch coupled with the collective wisdom of world’s best in-house vignerons and sommeliers lend their signature magic to every wine from this elite winemaker. Moreover, It is the “only wine company to mention Nutritional values and contents on its label”.
Its winery functions under Controlled conditions with optimum hygiene levels and endeavors to enhance the quality of wine all along.pause
Engagement that Enthralls
Set to reinvigorate the wine culture in India with a huge ravishing portfolio catering to each and every segment of the society; the brand firmly believes in one philosophy: why wait for an occasion to pop open a wine bottle? Besides creating a well defined marketing and distribution network, the brand has pioneered the art of winning hearts and reaching its target base of consumers not only in the heartlands but Indian hinterlands too.
Innovedge
As a premium wine producer and provider in the country, the brand brings together a well travelled food connoisseur’s high taste with the tropical climate conditions of Nashik. For the first time, a wine brand has stepped forward to spread awareness about some ideal wine and food pairings through wine evenings with sommeliers and at food and wine fests across the country.
Brand promise
Pause wines marches ahead with a vision of its kind. Its endeavor is to deliver with every bottle of wine, an experience second to none. Its every bottle features a secret ingredient: the passion of its founder, packed for those who share the same love for wine.
Power facts
1. 2009: Shiraz varietal won a Silver Medal in the Sommelier India Wine Competition
2. 2010: Pause wines launched for the retail market.
3. 2012 Shiraz varietal bagged Silver Medal at the first Indian Wine Consumer’s Choice Awards.
4. Launched Spanish varietal Tempranillo for the first time in India
Promise Beacon
1. The award winning maker of custom-made premium wines for Indian palette.
2. Pause wines is a home-grown wine brand with a difference.
3. The brand boasts of a rich and ravishing portfolio of wines.

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