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101-JumeirahJumeirah is a Dubai-based international luxury hotel chain and part of Dubai Holding. Jumeirah Hotels & Resorts are regarded amongst the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The company was founded in 1997 with the aim to become a hospitality industry leader through establishing a world class portfolio of luxury hotels and resorts.

As a part of Jumeirah’s expansion plans, it includes projects in the United Arab Emirates, Kuwait, China, Jordan, Qatar, Thailand, Egypt, Morocco, Indonesia, Azerbaijan and the Caribbean. Travel and tourism is one of the worlds largest economic and employment sectors with consequently large impacts. Their growth strategy is simple. Making customers their first priority and striving constantly to exceed their expectations. In 2004 Jumeirah Group became a member of Dubai Holding – a collection of leading Dubai-based businesses and projects – in line with a new phase of growth and development for the Group.
Jumeirah’s portfolio includes the Burj Al Arab, Jumeirah Emirates Towers, Jumeirah Beach Hotel, MadinatJumeirah, JumeirahZabeelSaray in Dubai and Jumeirah at Etihad Towers in Abu Dhabi. Jumeirah Group’s activities include management of Wild Wadi Waterpark, spa brand Talise, Jumeirah Restaurants (the company’s restaurant division) and runs both The Emirates Academy of Hospitality Management and Jumeirah Hospitality. Global Hotels include Jumeirah Dhevanafushi and Jumeirah Vittaveli in Maldives, Jumeirah Himalayas Hotel in Shanghai, Jumeirah Frankfurt in Germany, Jumeirah Grand Hotel Via Veneto in Rome, Pera Palace Hotel Jumeirah in Istanbul, Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. It also includes two five -star luxury serviced residences: Jumeirah Living World Trade Centre in Dubai and Grosvenor House Apartments by Jumeirah Living London.

The company always strives for value creation for its stakeholders. One of the ways it does is through “Sirius”. Sirius is Jumeirah’s recognition and rewards programme. The belief of the company is that it can become the pioneer in its field only by indulging in complete corporate responsibilities which mutually benefits the organization and the society at large. A small step towards achieving it is by earning the support and respect of their colleagues, their customers, their business owners and partners, their suppliers and their communities at large. Corporate Responsibility (CR) is into the heart of their operations and daily business activities. They remain committed to improving the lives of the communities in which they operate and getting involved in broader community investment activities through establishing the Jumeirah Foundation.


Professional golfer Rory Mcllroy was the company’s global ambassador from 2007 to 2012. Jumeirah has tied up with some of the world’s most esteemed international brands to provide their guests with a variety of opportunities to make each and every visit a memorable one. To promote their cause of betterment of the society, all guests staying at Jumeirah Hotels & Resorts have an opportunity to contribute to their community welfare and educational programs lead by their charitable foundation; thus engaging people from different walks of life into doing their bit for the lesser privileged ones. The company has taken certain measures in trying to rivet people to understand environment problems pertaining to carbon footprints and is looking at ways to measure the environmental impact of their operations. In this way they can specify an increasingly ecological approach to the building of new hotels and resorts whenever they talk to owners and investors.

The Jumeirah Beach has a number of luxury hotels on its beach front; the most prominent is the world famous Burj Al Arab hotel, which sits offshore on a man-made island and the architecture of which has become an iconic symbol of Dubai. In the year 2007, Jumeirah Group, had launched VOICES, a colleague innovation programme where colleagues can VOICE their ideas, see them implemented and converted into cash rewards of up to US$8,000. Sirius is a Recognition and Rewards programme like no other. As a member, one can experience a host of sensational awards and outstanding privileges from room bookings to spa treatments, with partnerships ranging from airlines to fashion boutiques, etc.

The company’s vision is to become the industry leader. They believe in attributes like Integrity, Teamwork, Recognition, Innovation, Continuous Growth and People Focus. Their dedication to excellence and continuous improvement is demonstrated through their commitment of resources to innovation and learning. Through their Business Management System they deliver benefits to their customers, colleagues, business partners, owners and society by listening, building loyalty and developing mutually beneficial relationships. The company’s current priority is to focus on the impact of their hotels and resorts, where they can have the greatest influence over creating positive outcomes. They are committed to investing in their local communities around the world and the tourism infrastructure. By creating unique employment and career opportunities, sourcing local products and services and helping build local supplier capacity, they aim to bring sustainable economic worth and empower their local communities.

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