Trust and reliability are the bywords for Mahindra vehicles. Founded in 1945 as a steel trading company, Mahindra & Mahindra entered automotive manufacturing in 1947 to bring the iconic Willys Jeep on to Indian roads. Over the years, it has diversified into many new businesses in order to better meet the needs of its customers. The company has grown into a US $16.2 billion multinational group with more than 200,000 employees in over 100 countries across the globe.

BLAZE TO BRILLIANCE
The Mahindra brothers – JC Mahindra and KC Mahindra – believed that new modes of transportation could be a key to India’s prosperity. So one of their first goals was to build rugged, simple vehicles capable of tackling the Indian terrain. Early pioneers of globalistion, the brothers collaborated with a wide range of international companies and before long, Mahindra’s reach extended into steel, tractors, telecom and other sectors.
Mahindra is widely known for making its groundbreaking UVs like the Scorpio and Bolero. It offers cars, electric vehicles, pickups, and commcommercial vehicles that are rugged, reliable, environmentally friendly, and fuel-efficient. It’s acquisition of the Ssangyong Motor Company in 2011 brought a major South Korean utility manufacturer with a presence in more than 90 countries into the Mahindra fold. Mahindra vehicles can be found on the roads of Australia, Europe, Latin America, Malaysia, South Korea and South Africa.
Mahindra AFS was declared the Second Great Place to Work in manufacturing and production sector. It received an overall rank of 28 among the Top 100 Great Places to Work across 600 organisations spanning over 20 industries on 27th June, 2014.
FAITH FACTOR
Beyond conducting business consciously and responsibly, Mahindra & Mahindra supports its communities through many environmental and social initiatives. Sustainability encompasses not only the conservation of environment, but also a responsibility to every stakeholder—not only their shareholders, employees, and customers, but also the communities they impact and the suppliers they source from. By making every aspect of the business sustainable, from creating fuelefficient automobiles in green facilities to encouraging sustainable supply chain management to reducing office footprints, they affirm the commitment to a better world.
ENGAGEMENT THAT ENTHRALS
Anand Mahindra founded Project Nanhi Kali in 1996. Through this project, Mahindra hopes to play a small but significant role in shaping India’s future by empowering girls through education. Jointly managed in partnership with the Naandi Foundation, Project Nanhi Kali is the flagship programme of the K.C. Mahindra Education Trust. The programme is conducted in academic support centres, housed mainly in government schools before/after school hours, where girls from underprivileged communities are taken through a structured academic support programme that helps them master mathematics, science and language concepts. Teaching methodologies and content are developed scientifically and include cultural contexts.
INNOVEDGE
Mahindra covers all transportation needs, thanks to strategic synergies between the expertise in their design, manufacturing, and service. Their vehicles meet global regulatory requirements such as End of Life Vehicles Directive (ELV) in the European Union (EU).
BRAND EQUITY
The company’s products and services support the customers’ ambitions to improve their living standards. Their responsible business practices positively engage the communities they join through employment, education and outreach. And the commitment to sustainable business is bringing green technology and awareness into the mainstream through their products, services and light-footprint manufacturing processes.