Market Research Future – Transforming Research and Market Intelligence
Category Chosen: Consulting and Research
Under the able leadership of the dynamic duo Vinit Ketan and Suman Singh, Market Research Future has transformed the Market Intelligence industry with sharp analysis, innovative methodologies and cutting edge data.
Market Research Future provides premium market research reports, analysis & forecast data for industries and governments around the globe. The company exactly understands how essential statistical surveying information for any organization is and ensures that their clients receive the most reliable and up-to-date data available.
Vision: To become one of world’s most trusted market research & media company
Company Mission: Generate employment as a way to give back to the society, and create a happy organization
Ethos of the brand: Transparency in working, flexibility in function, and honesty in effort
Total Number of Employees in the Company: 206
Countries the brand is present: We are a global market research company
Vinit Ketan Co Founder and Managing Director Market Research Future
Suman Singh Co Founder and CEO Market Research Future
The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers?
Although there has been a paradigm shift in the way businesses are run and customers are served, we believe that the basic pillars for any service company remains the same. Best pre– and post–sales communication & support, time–bound solutions, and reliable data accuracy are the major points that differentiate us from our peers. We have also been continuously working on improving our serviceability by gradually evolving our offerings to better suit the market intelligence needs of today.
What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity?
Cost–effective and highly customizable solutions, as well as uninterrupted support are the key attributes that our clients mostly associate with our brand. Our clients recognize us for quick turnaround of complex research objectives that provide valuable insights without compromising on the data quality and accuracy. Numerous positive feedbacks that we have garnered, is a testament to our commitment to provide high quality market intelligence to our clients.
Insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception.
Being in the business of providing market intelligence, it is imperative that we constantly acclimatize to the changing market scenarios. We regularly publish analysis of numerous market updates that might have a considerable impact on the market. We also issue apt market research articles and up-to-date information about various industries through relevant online portals. Moreover, we constantly work with industry journalists, magazine editors, scientists, and academic researchers to create a strong formal connect with the intended target audience.
How has the brand extended its presence to the frontiers of internet advertising and social networking?
Internet advertising is the backbone of all the marketing as well as branding strategies for our line of business. Social media marketing also has been rising steadily as a key marketing channel in the market intelligence industry. Although, it currently has a limited contribution to our marketing efforts, we intent to use these platforms diligently to take advantage of its fast growth.
Key marketing endeavors in the past decade that have been landmark initiatives in reinforcing the legacy of the brands’ promise to influence consumer intent and enhanced the brands’ propensity to drive affirmative consumer action.
Over these past years, we have considerably grown our expertise in internet advertising which has been a major contributor to our marketing and branding efforts. One of the key initiatives which propelled our marketing effort was collaborating with various industry journals and magazines to directly reach out to the intended target audience. We have also expanded our efforts to include knowledge partnerships with relavent industry events and conferences.
How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide a few instances of measures implemented towards this goal.
We strongly believe that in order to achieve faster growth, innovative strategies need to be applied not only to products/services but also to the internal processes that help us deliver these products/services. We have constantly tried to innovate our offerings to suit the changing needs of the market, and currently are working on a subscription platform which shall provide a unique view of the industry. Innovative process strategies include realigning objectives of complementary processes to quantifiable revenue goals, and creating incentivized work flows to improve flexibility between different functions.
Key leadership values that drives the brand.
Strong work ethic, goal orientated, effective communication are the key attributes of a leader that resonate in our brand.
What type of employee satisfaction programs are conducted by your brand.
Our employee satisfaction programs are directed to provide a positive growth trajectory as well as a vibrant work culture to everyone. Some of these include flexible working hours, work from home option, two–way feedback sessions, family health insurance options, sports tournaments, spa workshops, events and activities such as Zumba sessions, Briyani Tuesdays, and Fun Fridays.
How much does your brand emphasise on employee training & development, kindly elaborate.
Our line of business necessitates that we incorporate a stringent training and development program for our employees. There are specific training modules in place for entry level jobs across every department. These modules include understanding the work process, roles & responsibilities as well as the overall work culture and ethic. We also encourage our employees to enroll in external trainings as well as value–added courses which shall enhance their skills.
What are your brands most effective intangible motivational tools for employees?
Our vibrant culture and lively atmosphere have a huge contribution over our employee motivation. We carry out a variety of activities to improve employee engagement, such as sports tournaments, spa workshops, yoga sessions, music workshops, events and activities such as Zumba sessions, and Fun Fridays. We also have pompous festival revelries which are celebrated with great love and happiness.
Kindly elaborate on your existing & potential CSR activities.
Currently we contribute in local social groups and non–governmental organizations that work towards benefitting different social causes. We have been taking small steps to better understand the ways that we could give back to the society.
Which area of social responsibility is more significant for your brand
Responsibility towards employees and customers are the most significant areas for our line of business. We constantly strive to provide a healthy work environment to our employees through provision of various monetary as well as non-monetary benefits. We also work incessantly to offer our clients better service and results through continuous improvements in our processes as well as offerings. However, we also personally believe that there always is a social responsibility towards the society which should be catered to. We have been adhering to our goal to give back to the society via employment generation as well as humble contributions to different social causes.
