Established in 2004 by a consortium led by UAE-based telecom conglomerate Etisalat, Mobily is the official brand name of Etihad Etisalat. It was only the second mobile service provider in the Kingdom of Saudi Arabia. It provides its customers with roaming services on all continents where there is a GSM operator through 420 interconnections agreements, as well as allowing customers to call anyone on the face of the planet.
BLAZE TO BRILLIANCE
FACTOIDS
- Mobily is the first Saudi communications company to get an operation licence for third generation services and beyond
- Along with Etisalat, it was the first operator to launch iPhone 3G in Saudi Arabia in 2009
- Mobily owns vast majority shares in the Saudi National Fibre Network (SNFN), built with 12,800 km of structured fibre cable
Mobily is the first Saudi communications company to get an operation licence for third generation services and beyond. In December 2004, Mobily was listed on Tadawul Stock Exchange. Mobily claims to have more than 40 per cent market share of the mobile subscriptions in Saudi Arabia.
In March 2008, Mobily was granted approval by Communication and Information Technology Commission (CITC) to acquire Bayanat al-Oula, which was a licensed data service provider, for a price of SAR 1.5 billion. In November 2008, Mobily acquired absolute majority stakes in Zajil, the leading Saudi Internet service provider (ISP).
FAITH FACTOR
Mobily owns vast majority shares in the Saudi National Fibre Network (SNFN), built with 12,800 km of structured fibre cable, panned into seven fully protected rings covering 35 Saudi cities besides access to 60 major hub sites for telecommunications prime points of presence. This is complimented with 20 inter-metropolis fibre loops in major Saudi cities. Mobily is also a lead investor in prime global submarine cable projects that are expected to be operational in the near future.
ENGAGEMENT THAT ENTHRALS
The company strives to provide the best work environment in the region by caring for its employees, to enrich the consumers’ life by continuously innovating in communications services and to maintain leadership in data applications and services.Its stated mission is to exceed the expectations of its employees and customers by fully leveraging its capabilities and potential.
Mobily regards event and exhibition sponsorship as one of its strategic pillars and has done so since the first day of the company’s establishment in the kingdom. At Mobily, they believe that the participation of the private sector in any public event is essential in helping the organisers fulfil their goals, which adds value to the interests of the nation and the diverse parties involved in it.
INNOVEDGE
Mobily became one of 31 operators in the world to have full HSPA experience (end of March 2009), and the first operator in the region to deploy HSPA+. Along with Etisalat, it was the first operator to launch iPhone 3G regionally and in the Kingdom of Saudi Arabia in February 2009. Mobily is among the few operators in the world that offer an unlimited mobile broadband data bundle. It was the first operator in Saudi Arabia to offer consumers BlackBerry Internet Service (BIS) in 2007.
BRAND PROMISE
Mobily has achieved quite a lot in the few years of its existence. It has become a game changer and a very well-established mobile, Internet and data provider in the kingdom. Mobily’s social media initiative won Oracle Innovation Award 2012. In 2011, Bayanat data centre received the highest rating from the Institute World. In 2010, it was awarded the ‘ME Best Operator’ by Comms MEA magazine
