Delivering excellence and quality for over 60 years, NBC is the flagship brand of India’s leading bearing manufacturer and exporter – National Engineering Industries Limited.
BLAZE TO BRILLIANCE
FACTOIDS
- NBC produces over 100 million bearings in more than thousand sizes every year
- Apart from the Indian market, NBC has presence in 21 other countries of the world
- In 2011, NBC launched its new brand logo and tagline
Founded in 1946, NBC annually produces over 100 million bearings in more than thousand sizes for industries like automotive, industrial, railways, etc. Apart from the Indian market, NBC has presence in 21 other countries of the world.
NBC has four modern manufacturing plants in Jaipur, Manesar, Newai and Savli (near Vadodara). NBC’s wide range of product portfolio includes — ball bearings, tapered roller bearings, cylindrical roller bearings, spherical roller bearings, cartridge taper roller bearings, axle boxes, etc.
FAITH FACTOR
Pursuing excellence through total quality management, NBC aims to deliver superior value to their customers, suppliers, shareholders, employees and the society in general. The company envisions becoming a preferred anti-friction bearings supplier to the domestic market while also focussing on select exports to enhance their presence in allied engineering products and services sector.
ENGAGEMENT THAT ENTHRALS
NBC employs a total workforce of 2600 and has a market share of 26.9 per cent. For the year 2013-14, NBC’s annual turnover was INR 13.52 billion. NBC emphasises on quality consciousness, cost competitiveness, customisation, customer focus and adaptability as its critical success factors. Driving the brand through core values of integrity, excellence, respect, responsibility, accountability and customer focus, NBC is perceived as a dependable partner that offers value-formoney products.
INNOVEDGE
In 2011, NBC launched its new brand logo and tagline and the following year, NBC received ACMA awards for technology and manufacturing excellence. In 2014, NBC inaugurated its fourth plant near Vadodara.
BRAND PROMISE
Promising to provide ‘flexible solutions’ to its customers, NBC bases itself on 4Ds i.e. dialogue, design, development and delivery. The company believes that the 4Ds manifest themselves through listening to customers and anticipating their needs through customised product design, shorter product development cycle and meeting dynamic market requirements.
Identifying areas of focus after a thorough examination of internal as well as external environment, NBC strives to enhance its operations in the areas of export markets. Adding to its presence in industrial segment, NBC endeavours to improve share in the automotive market as well.
