It has been the most effective solution against the creepy cockroaches and the breeding mosquitoes. Godrej’s HIT has become an essential household commodity ever since its launch in the early 1990s. Till date it has benefitted 2.10 million households with the war cry ‘Kill pests, kill diseases’.
BLAZE TO BRILLIANCE
HIT, which was initially available in just one variant – flying insect killer (Black HIT), was launched in a first of its kind do-it-yourself aerosol format in India. Later, the crawling insect killer (Red HIT) variant was also introduced in the market. While the former provided one-stop solution to all the air-borne diseases, the Red HIT was effective in fighting against the infections born on the surface.

FAITH FACTOR
The two variants, the Black HIT and the Red HIT, became instant ‘hit’ in the market. The Black HIT could successfully drive out mosquitoes from home with its special formulation, thereby reducing the risk of malaria, dengue and other air-borne vector diseases. With its unique formulation and nozzle design, Red HIT helps in getting rid of cockroaches and other insects by killing them instantly. It has a special ‘seek and kill’ applicator which reaches into the remotest cracks and crevices where insects can hide.
ENGAGEMENT THAT ENTHRALS
Apart from its product range, HIT has always come out with the out-of-the-box marketing campaigns. Starting from its first TV commercial in 1994 to its current ‘Kill it before it kills you’ on-air promotion and the simple message of ‘Bhagao nahi maro’, it has effectively glorified the reasons for killing a mosquito instead of just driving it out of one’s house.
INNOVEDGE
With the aim to offer a superior, effective solution, Godrej’s HIT has always come up with innovative ways to make their products easy-to-use, safe and affordable. It has helped millions of homemakers to win their battle against pests and diseases. It has freed the housewives of the worry of mixing and making the concoction for killing insects and spraying it with hypodermic syringes.
BRAND EQUITY
Over the years, with emerging technology and science, HIT has devised various other applicators to help fight against the diseases. To move on from the image of just being a spray, HIT came out with anti-roach killer, cockroach chalk killer and the rat cake. HIT anti-roach gel, the latest addition to its line of products, has generated much curiosity among the consumers. It is a gel based product with special ingredients that attract cockroaches and kills them. It can provide relief for upto 45 days from its last day of application.