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Parker


INT+ WCRC - September 10, 2015 - 0 comments

parker-250x201THE WRITE QUOTIENT

It’s not just about writing, it’s about class and perfection. Parker’s endless pursuit of excellence is the key to their expertise which is nourished by a genuine fascination with the latest technologies and new materials.

FACTOIDS

  • In 1898, Parker invented the fi rst jointless fountain pen
  • In 1996, Parker tied-up with the Indian writing instrument manufacturer giant, Luxor
  • Parker Duofold was marketed as the most expensive pen during 1920s, off ering 25 years of guarantee
  • Parker’s 5th Technology is the most advanced pen so far

BLAZE TO BRILLIANCE
Founded in 1888 by George Safford Parker in Janesville, Wisconsin, United States, Parker pens are considered to be one of the finest writing instruments. A powerhouse of innovation, Parker received his first fountain pen patent in 1889. However, Parker pens’ stream of infinite ingenuity began when George Safford Parker himself designed the remarkable ‘Lucky Curve’ fountain pen Noted for being a truly revolutionary creation, it embarked the company on its famous journey 125 years ago.
Patented in 1894, Curve claimed to draw excess ink back into the pen body when the pen was not in use. The Lucky Curve feed proved so successful that the Parker company continued producing it for decades.
FAITH FACTOR
Parker believes that the real know-how is about using each element to achieve the finest aesthetic and most luxurious result. This unique spirit of craftsmanship has allowed the creation of parker’s unique pens in any shape and material, also allowing customers to personalise their pens.
ENGAGEMENT THAT ENTHRALS
In 1898, Parker invented the first jointless fountain pen. In 1921, the first Parker Duofold was marketed as the most expensive pen, offering 25 years of guarantee.
In 1931 Parker created Quink (quick drying ink) thereby eliminating the need for blotting. In 1954, Parker introduced Jotter, a pen capable of writing five times more than a normal ballpoint pen could write. In the following years, Parker continued creating innovative designs including Parker 61 capillary fountain pen, automated cartridge pencil, Parker Clip, Parker Vector, Parker Premier and many more. In 1988, Parker commemorated its 100 years of innovation with the launch of Parker Duofold Cennt.
In 1996, Parker tied-up with the Indian writing instrument manufacturer giant, Luxor. As of today, Parker’s manufacturing facilities are located across Canada, United Kingdom, Denmark, France, Mexico, USA, Pakistan, India, Germany, Brazil and Argentina.
INNOVEDGE
In 2011, Parker announced a new pen technology merging the ease of a ball point pen with the eloquence of a fountain pen, known as Parker 5th Technology. It took 18 months in its creation. Parker believes that through its latest innovation it has answered the three most requested features by pen users around the world— to be smooth, to be clean and to be reliable.
The new system, as stated by the company, promises never to dry out, never to leak and work straight away without having to scribble something first to get the ink flowing. The technology, as the company claims, has been tested in an altitude test chamber at Parker’s lab, France.
BRAND EQUITY
Making a Parker pen not only requires experience but also rare technical competence in areas as diverse as mechanical design engineering, prototyping and testing and a rigorous understanding of numerous materials. The process is essential and above all, this noble task requires attention to detail and an eye for aesthetic and functional balance.

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