PENSONIC MALAYSIA

Established in 1965, Pensonic Holdings Bhd’s foundation was laid when Keat Radio Co. Sdn Bhd was set up by Dato’ Chew to sell electrical appliances. Profiting well from his venture, the company started expanding in 1974.
BLAZE TO BRILLIANCE
Pensonic was the first Malaysian brand to be awarded the Brand Promotion Grant (for export market) and logo ‘Made in Malaysia for the World’. Sighting tremendous growth in locally made audio appliances, Pensonic was conceived in 1982 to provide quality products at an affordable price. Since then, there has been no turning back for Pensonic, the first Malaysian brand name in household appliances category.

A pioneer in the electrical home appliances market, Pensonic has retained its reputation as one of the most successful enterprises in Malaysia. At the same time, the company envisions expanding its business and global branding in some of the largest South-East Asian, Middle East and African markets.
FAITH FACTOR
Through development, effective management and innovation, Pensonic distinguishes itself as the supplier of first choice products to the consumers. Owing to the professionalism and expertise, Pensonic has maintained an excellent standard.
ENGAGEMENT THAT ENTHRALS
Assisting the government in formulating strategies in brand building, Pensonic has actively promoted industrial development in Malaysia, especially in offering opinions and suggestions.
On April 19, 2011, the Malaysian prime minister invited Pensonic to spearhead a manufacturing hub and an international distribution network of electrical home appliances (EHAs) as one of the 12 projects under the Economic Transformation Programme (ETP).
The vision of this project is to create a major Malaysian player in the EHA category which has the competence to compete with other regional and global players in the targeted markets.Through this business endeavour, Pensonic strives to contribute significantly to Malaysia’s ETP, aiming to propel the country towards the league of high-income nations by 2020.
INNOVEDGE
In 2005,Pensonic launched its new logo along with its ‘Pensonic with Friends’ campaign that featured 12 celebrities associated with 12 different products. The company also reached out to China via a few hypermarkets and chain stores.
BRAND PROMISE
Accorded the ISO 9002 accreditation in 1995, Pensonic upgraded to ISO 9001- 2000 accreditation in 2002. Under its multi-brand business model, Pensonic owns Lebensstil Kollektion of Germany and holds the sole distributorship in Malaysia for Princess of Holland.