sure Thai Beverage’s Chang drinking water is the latest addition to the company’s non-alcoholic beverage portfolio. As Thailand shows the highest growth in sale of bottled water in South East Asia, Chang drinking water is evolving to become the highest selling bottled water in the market.
Thai Beverage, better known as Thai Bev, was established in 2003 with an objective to consolidate a number of leading spirits and beer businesses in Thailand. In 2006, Thai Bev registered listing on the Singapore Exchange (SGX) leading to its subsequent expansion into the nonalcoholic beverage and food sectors.
The move eventually diversified their product portfolio, enhanced logistics efficiency and mitigated business risks. Its diversified business consists of four segments – spirits, beer, non-alcoholic beverage and food. Today, Thai Bev is not only Thailand’s leading beverage producer but also one of Asia’s largest beverage producers. As part of their continual effort to expand their service areas and in order to cover all Bangkok districts and surrounding places with enhanced agility, Thai Bev have invested extravagantly on the home delivery truck fleet apart from their well-trained delivery and customer service staff.
Apart from Chang drinking water, the non-alcoholic portfolio of Thai Bev includes Chang soda water, Ranger energy drink, Power Plus sports drink, Fruit Net juices, electrolyte beverage, energy drink, green tea and ready-to-drink coffee. Thai Bev envisions steering Chang drinking water as the ultimate drinking water solution. It promises to offer hygienically and quality controlled drinking water. The product comes in a variety of sizes and packages including PET bottles, glass bottles and PC containers that respond to all customer needs.
Thai Bev has claimed that Chang drinking water comes from specially selected clean and safe underground sources. During the filtration process, contaminants are sieved out through a natural process. It is processed through world-class technology. In order to ensure comprehensive distribution of its products, Thai Bev covers a wide range of channels, including both traditional and modern trade. With a fleet of over 70 trucks, it also provides delivery services to households and offices.
With regards to the current drinking water market, Thai Bev is of the view that despite facing stiff competition, as some players have aggressively launched marketing campaigns to grab the market of drinking water worth 18,000 million baht, their bottled water market has exhibited a steady growth over the past five years.
