Sunway Berhad operates some of the leading and exciting malls in Malaysia that include the flagship Sunway Pyramid. It is dedicated to offer a world-class shopping experience with first class amenities and services that truly define today’s experiential shopping.
BLAZE TO BRILLIANCE
FACTOIDS
- Sunway Pyramid is Malaysia’s first theme shopping and entertainment mall
- Sunway Pyramid Ice is the first world-class ice-sports entertainment facility in Malaysia
- In 2013, Sunway Pyramid launched its revamped mobile app in a bid to make the shopping experience more convenient
Started in 1997, Sunway Pyramid, Malaysia’s first theme shopping and entertainment mall, heralds a shopping kingdom spread across four million square feet of retail extravaganza.
Costing RM550 million, Sunway Pyramid is hailed for its spellbinding architecture and is inspired by the Egyptian pyramids with an eye-catching lion standing guard at the entrance along with two glorious domes – the orange atrium and blue atrium. Inspired by the Sun god ‘Ra’, the orange atrium is an architectural marvel with its sun flare pattern and bright, warm and radiant hues while the blue atrium symbolises the river Nile. The rest of the building is embellished in style, complete with hieroglyphics decorating facades, along with numerous Pharaonic statuaries.
FAITH FACTOR
In 2013, Sunway Pyramid launched its revamped mobile app in a bid to make the shopping experience more convenient. Its new app includes features like a car park locator, outlet navigation, a directory and information on events and outlet promotions.
Since the app’s official introduction, it has been downloaded more than 32,000 times with an average of 250 downloads per day. In conjunction with the new app launch, Sunway Pyramid ran the ‘Tap. Shop. Save’ campaign, giving discounts and offers.
ENGAGEMENT THAT ENTHRALS
Sunway Group, one of the top property developers in Malaysia, enjoys a reputation of being a formidable multinational conglomerate. The Group envisions to become Malaysia’s leading property construction company. Constantly innovating to deliver value, synergistic and sustainable relationships, Sunway Group has achieved the highest standards of quality and excellence. Sunway Group has spread its wings to China, India, Cambodia, Vietnam and Singapore. In 2013, it further expanded its portfolio through the acquisition of 691 acres of land in Medini Iskandar.
INNOVEDGE
Sunway Pyramid Ice is the first worldclass ice-sports entertainment facility in Malaysia. Strategically located within the internationally award winning Sunway Pyramid mall, Sunway Pyramid Ice is a popular recreational destination in Malaysia which attracts approximately 15,000 skaters each month. Spanning a 39m x 22.5m rink size, Sunway Pyramid Ice has played host to many prestigious tournaments such as the Skate Asia 1999, 2002 & 2008, World Ice Hockey 5’s 2001, 2005 & 2006 and Skate Malaysia 2004 to 2014.
BRAND PROMISE
With more than 800 specialty outlets, Sunway Pyramid’s four shopping precincts – Fashion Central, Oasis Boulevard, Asian Avenue and Marrakesh — offer a rejuvenating sanctuary for shoppers of all ages.
