Tai Hua Food Industries Pte Ltd was started by Pek Cheng Chuan more than 70 years ago. Today, it produces and packs a range of products. These can be found in the local retail and wholesale markets. The products are used by households as well as by catering companies.
FACTOIDS
- Tai Hua has grown from a small cottage industry to become one of the main soy sauce producers in Singapore
- Tai Hua soy sauces are traditional Chinese flavoured soy sauces, naturally brewed from selected premium soy beans, wheat flour, water and salt
- The company invested heavily in upgrading its production method, moving away from a traditional tray-and-jar method to a technologically advanced one
BLAZE TO BRILLIANCE
In 1995, the company decided to penetrate the European market. Tai Hua, with the assistance of a government grant, developed a new range of ready-to-cook sauces and braising sauce targeted for the convenience cooking market. A new logo and label was also designed to help market the products.
FAITH FACTOR
Tai Hua has grown from a small cottage industry to become one of the main soy sauce producers in Singapore.
ENGAGEMENT THAT ENTHRALS
Tai Hua soy sauces are traditional Chinese flavoured soy sauces, naturally brewed from selected premium soy beans, wheat flour, water and salt. They are widely used to flavour meat, fish and vegetable dishes, soups, sauces and marinades.
INNOVEDGE
In 1984, the company invested heavily in upgrading its production facilities, moving away from a traditional tray-and-jar method to a more technologically advanced one with proper monitoring mechanisms and controls. It led to better quality and more production.
BRAND PROMISE
Besides manufacturing and selling its own products, the company has a trading arm which imports products from overseas for distribution and sale in the local market.
