Scroll to top

TAILOR-MADE FOR THE FASHIONABLE


INT+ WCRC - September 22, 2015 - 0 comments

Reid & Taylor offers a distinctive and exciting range of twist suiting and jacketing. Reid & Taylor has been styling the world’s elite for over 170 years. In 1998, Reid & Taylor of Scotland entered into collaboration with S. Kumar’s Nationwide Limited for manufacturing and marketing the Reid & Taylor suiting in India.

Since then, the company’s mission is to grow extensively without compromising on quality. It aims to be amongst the top three players in every area of operations. It benchmarks achievements against international quality standards and treats every milestone achieved as the stepping-stone to another higher level of excellence. The company continues to pursue growth both organically and inorganically.

It all began in the 1830s with Alexander Reid, an enterprising Scottish gentleman, embarking on a journey to make his vision a reality. He used locally available Cheviot wool and created Cheviot cloth that soon caught on the fancy of the landed gentry. As the clientele and reputation grew, he was joined by financer Joseph Taylor. Thus began the enduring partnership of creating finest cloths in the world which today is better known as Reid & Taylor.

Ever since, Reid & Taylor continues the journey to create the finest garment fabric passionately and has thus carved out a distinguished name for itself in the industry. A strong in-house design development process makes each garment and fabric spell style. Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label. The fine quality of garments and sharp styling has created a brand value among the customers. The apparel range includes formal and casual day wear suits, jackets, trousers, shirts, ties and accessories along with a wide selection of T-shirts, jeans and other weekend wear. Produced by Reid & Taylor at a dedicated facility in Bangalore, the apparel range upholds the finest tradition of quality and cuts in outfitting. Bollywood megastar Amitabh Bachchan – known for his impeccable dressing sense apart from his fine acting – endorses the brand. The association with a Bollywood icon has gained higher reach and stronger pull for the brand from the non-metro cities as well. High brand saliency and the positive affirmation from consumers are the factors that have influenced demand in the domestic market and the neighbouring countries.

An eye for detail and in-depth study of international trends has been the key to the growth of the brand. Reid & Taylor today is the premium apparel and suiting brand that enjoys a high equity in the domestic and international market.

Related posts