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THE KING OF HOME DECOR


INT+ WCRC - September 22, 2015 - 0 comments

Bombay Dyeing, established in1879 by Nowrosjee Wadia, is the flagship company of the Wadia Group, engaged mainly in the business of textiles. Bombay Dyeing is one of India’s largest producers of textiles. It started its operations as a small set up of Indian spun cotton yarn dip-dyed by hand, which has now grown to be one of the most respected and trusted brands in the country.

Bombay Dyeing, widely known for its Home décor, is widely known for its bed linen segment. In this segment, they cater to the medium and high-end segment of the market. With their innovative product range, they have identified a strong consumer need for very premium home textile products like bedsheet sets, comforters, duvet covers, bath linen etc.

They also have a high-end designer range for which they have tied up with designer Wendell Rodricks. His exclusive collections are being retailed from Bombay Dyeing’s select premium outlets.

Driven by the vision to excel, the Wadia Group has scaled great heights in the field of entrepreneurship. Committed to advancement and innovation, the Wadia Group constantly looks for means to reinvent and set fresh standards of quality. Since the first store opened in 1879, the company has not only grown manifold, but has also diversified its product range.

Stylish linens, towels, home furnishings, leisure clothing, kids wear and a whole blissful range of other products are now available across 350-plus exclusive Bombay Dyeing retail stores and 2,000-plus multi-brand stores.

Bombay Dyeing has received many prestigious awards as for its fine quality products. The list includes Largest Domestic Brand in Made Ups & Home Textile at the Textile Conclave 2013; Brand Revitalisation Award 2013 for the Brand that has been able to refresh its image to a new one and which has been accepted by viewers and consumers alike; Brand Leadership Award in Retail Sector (Merit) 2013 for the brand that has established and maintained its leadership in the retail sector and Super Brand 2006-2007 in recognition of its commitment to constantly providing value to the customer.

All the products of Bombay Dyeing come with hallmark finish, great textures, detailed design to match the latest trends and fine quality. Delivering the best designer products at an outstanding value for money has always been their motto and forte.

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