Pran Confectionary Limited began its operations in 1981 in Bangladesh as a processor of fruits and vegetables. The acronym ‘Pran’ stands for ‘Programme for Rural Advancement Nationally’. Over the years, Pran has recorded tremendous growth. With more than 200 food products under 10 different categories – that is, juices, drinks, mineral water, bakery, carbonated beverages, snacks, confectionary and dairy products – it has a sizeable presence in the market.
One of the most sought after and admired FMCG brands in Bangladesh, the growth of the company can be seen not only in its product portfolio but also in its reach. The reach of the company spreads across 106 countries of the world with Bangladesh as its base. Pran is the first food processing company in Bangladesh to achieve the prestigious distinction of ISO 9001 certification for their quality management system. Pran’s products are in compliance with HACCP standards and certified to HALAL which ensures that only the best quality products reach the consumers. The modern and hygienic factories of Pran adhere to the highest quality international standards.
The consumer is the most important one in Pran’s vision as a company. Pran lays its emphasis on building long term relationships and attributes its growth to its consumer. The success achieved by it is the testimony to the consumers’ trust in the brand Pran. Pran’s jam and jelly is enormously popular as a breakfast favourite. Ready to eat with any snacks, Pran’s jam and jelly are endowed with the freshness of nature. In the face of increasing competition in the local market, it has adapted to the latest technology. At the same time for developing HDPE (high density polyethylene) drinking water bottles suitable for the export market a HDPE blow moulding machine has also been installed.
The sales and distribution network of Pran ensure that its products are available in every nook and corner of the country. These strengths of the company give it a comparative edge in the market. The strength of Pran includes good customer service and strong financial resources.
Pran Confectionaries continues to be the pioneer in the industry in terms of adopting new technology. Pran holds the first position in the agro-based industry in Bangladesh and has a diverse portfolio of food products. Also, Pran possesses significantly large market share and is the undisputed leader.