Monte Carlo, established in 1984, was a significant step in the evolution of the branded garment industry in India. Since its formation it has been catering to the evergrowing demands of the clothing and fashion market of the country.
Monte Carlo is a subsidiary of Oswal Woolens Mills (OWM) Ltd, the flagship company of the Nahar Group of Companies— an industrial conglomerate with diversified portfolio. As a market leader, OWM has enjoyed wide spread recognition in the woollen industry.
OWM began its operations in 1949 in Ludhiana with initially focussing on hosiery and textile fabrics. Sensing the huge business opportunity in the domestic readymade knitwear, OWM set up its wool combing unit in 1972. However, in order to make Monte Carlo an all season brand, OWM capitalised on its own brand name and subsequently ventured into the cotton segment.
Monte Carlo offers a large and varied product range. This includes diverse types of woollen, acrylic and synthetic yarns, lamb wool yarn, woollen viscose, acrylic tops, textile fabric, woollen knitwear, hosiery and cotton garments. In 2003, Monte Carlo was recognised as a ‘Superbrand’ for woollen hosiery garments by the International Society for Superbrands.
Apart from woollen knitted garments, Monte Carlo also manufactures T-shirts, shirts, linen, denim, trousers, sportswear, both for men and women. Further widening its horizon, Monte Carlo has also established a ground for itself in the production and supply of fashion accessories like ties, belts, socks.
Monte Carlo’s manufacturing facility in Punjab is capable of producing approximately 1.40 million pieces of woollen knitwear every year. This facility is fully equipped with product development, design studio and efficient sampling infrastructure for woollen garments which are completely manufactured in-house. Monte Carlo believes in standing up to the expectations of the buyers with consistent quality backed by highly equipped and technologically advanced R&D division as well as a team of highly qualified technocrats. The company has a backward integration for the requirement of its woollen yarns with OWM. Consequently, Monte Carlo enjoys a market share of more than 50 per cent in the branded woollen wear segment.
Monte Carlo’s products reach the end user through various channels, that is, through exclusive brand outlets, multi-brand outlets and large format outlets.
Monte Carlo is currently available through 145 exclusive brand outlets, over 800 multi-brand outlets and 60 large format stores.
Monte Carlo envisions evolving their showrooms into an one-stop destination offering contemporary clothing with world-class quality at an affordable price.
Keeping in mind the consistent growth of the brand and its growing popularity, Monte Carlo aims to become a leading fashion and lifestyle brand nationally as well as on the international stage.
