Who is not aware of the soothing vapours and the unique smell of the Vicks ointment? It’s been a companion of the coldaffected for decades and is still unique in its category.
Vicks is a brand of over-the-counter medications owned by the American company Procter & Gamble. Vicks is the world’s number one cough and cold medicine brand and is available in 71 countries. In India the product was launched in the year 1952.

BLAZE TO BRILLIANCE
Since 1894, Vicks has been helping families worldwide bounce back from sickness and breathe life in once more. Inspired by real-life moments that show how the brand helps create special moments, Vicks has launched successful heart-tugging global campaigns that show it is not just a cold-and-flu medicine.
For instance, Touch Therapy, one of its most popular campaigns, was not only clinically proven to speed up the healing process from cough, cold and flu, it also promoted the significant impact of how “a loving touch” strengthen family bonds.
FAITH FACTOR
Vicks has long been investing in the research on respiratory health and has successfully developed a wide range of therapeutic products that offer effective relief for all the major signs and symptoms of the common cold, flu and sinus pain.
The Vicks brand also produces cough medicines, cough drops and inhaler. The users worldwide have relied on Vicks to drive away aches and difficulties caused by seasonal cold.
ENGAGEMENT THAT ENTHRALS
The Vicks legacy is about more than just cold and flu medicine. It’s about giving people the opportunity to get more out of life, every day— even on sick days. Over the years, Vicks has evolved from a relieving drug to a household medicine and a brand of choice and trust.
INNOVEDGE
The Vicks product range in India includes Vicks Cough Drops, Vicks Vapo Rub, Vicks Inhaler, Vicks Vapo cool, and Vicks Action 500 Extra. Procter & Gamble has marketed the product as “The only thing more powerful than a mother’s touch”.
Vicks has introduced several new products over the years, the latest being the Vicks MultiPain Relief Gel that is designed to tackle multiple pains in the body with single application. The gel is being endorsed by Indian cricketing star Virat Kohli.
BRAND EQUITY
“Breathe life in” the famous tagline of Vicks is true to the core which is proven by the product’s quality and its sales not just in India but throughout the world. Millions of users have trusted the brand for more than 100 years now as Vicks VapoRub provides relief from the common cold in about five minutes and comes with an instant healing touch.