WCRCINT Most Valuable Brand: Rayban, THE AVIATORS’ CHOICE
Ray-Ban is a brand of sunglasses and eyeglasses founded in 1937 by American company Bausch & Lomb. The brand is best known for their Wayfarer and Aviator style of sunglasses. The Luxottica Group owns the brand.
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BLAZE TO BRILLIANCE

Ray-Ban sunglasses are available in various styles for men, women, girls, and boys. Among these, Ray- Ban’s line of aviators is most popular. The brand has been credited for being the original designer for this style of sunglasses.

In the 90s, Ray-Ban came out with a series of sleek looking designs: Predators, Inertia, Prophecy, Gatsby, Sidestreet and Cutters. In 2007, the company introduced a new campaign that aimed to make the brand more refreshing and compelling, especially towards younger people. ‘Never Hide’ was its name; and it aimed to express the Ray-Ban ideology: “Sunglasses that place you at the centre of attention beyond trends, transcending time and strongly customising whoever wears them.”
INNOVEDGE
Nearly all sunglasses come with basic UV protection feature. Sunglasses with gradient lens feature a dark top lens and lighter bottom lens. This makes them the preferred choice for use when driving, texting, or reading when outdoors. Polarised lenses provide clear, glarefree vision by deflecting sunlight and thus diminishing glare.
BRAND EQUITY
Ray-Ban has been designing and manufacturing sunglasses that are trendy yet functional. Today, Ray-Ban sunglasses have achieved an iconic status and are designed to suit every style and complement any face shape.
POWER FACTS
1. Founded in 1937 by American company Bausch & Lomb
2. 1952 – Ray-Ban created another classic style, the Ray-Ban Wayfarer
3. 2007 – Ray-Ban’s “Never Hide” campaign was launched