Company : LTG INFRASTRUCTURE LIMITED
Brand : LTG
PRODUCT/SERVICE OFFERING :
Infrastructure Service Provider including Construction of Buildings, Providing infra facilities for formation of Layouts, Commercial complexes, Warehouse construction, Road works, Rural Water supply, Natural Gas Supply, etc.
Mission : The mission of the company is to endorse quality, integrity, and creation of value addition to its customers, to create large scale employment and to promote sustainable livelihood activities.
Vision : The Company’s vision is to provide quality infrastructure on time with ethics and values to match the best across the country.
Selected as Asia’s Most Trusted Brands 2021-2022 by WCRCLEADERS ASIA, LTG Infrastructure Limited is a world class infrastructure brand from India, driven to the top under the dynamic leadership of H.P Lakshmana. The brand has built itself on its honesty and transparency.
COMPANY VALUES :
The core value of the company comprises of honesty and transparency in dealings and preference to timeliness of completion.
TOTAL NUMBER OF EMPLOYEES IN THE COMPANY : 102
YEAR OF ESTABLISHMENT OF THE BRAND : 1999
MARKETSHARE – Infrastructure Sector : 13%
CORE COLOUR COMBINATION OF THE BRAND :
Royal Blue and Orange
MEANING OF LOGO OF THE BRAND :
”LTG” is an acronym representing the first letter of the Names of the Promoters of the company
PUNCHLINE OF THE BRAND : “ WE DEFINE INFRA PROJECTS “.
MEDIUM OF PROMOTIONS USED TO PROMOTE THE BRAND IN THE LAST 2 YEARS :
Promotions by using Social Media, Publications, News edition, TV and One to One Contact.
ETHOS OF THE BRAND :
a) Authentic service b) Consistent quality & c) Differentiation in approach to customer needs.
PERSONALITY OF THE BRAND:
- Like LTG b) Trust LTG & c) Believe LTG
EXPLAIN THE 5 MOST CRITICAL SUCCESS FACTORS OF THE BRAND:
The first thing to understand about successfully branding your business is that a brand is based on a deep connection. … That means that brands which make people feel a strong, positive emotional connection are going to gain loyal fans in the long run, which brings a competitive advantage.
- Target audience knowledge.
- Strong unique value proposition.
- Passion is observable.
- Out-of-the-box thinking.
- The brand’s objective comes first.
- Exceptional brand slogans (or taglines) .
- The brand always provides value
- Transparency in dealings
WHAT ARE FUTURE PLANS OF THE BRAND :
To spread its operations and have Pan India Tag as Infrastructure Service Provider.
THE CORE VALUES THAT DRIVE THE BRAND :
- Integrity of the promoters
- Accountability for the decision
- Diligence in execution
- Perseverance to tide over turbulent times
- Discipline in execution/work
- Affordable pricing
- Small is beautiful
- Transparency in dealings
HOW DO YOU CONNECT WITH YOUR TARGET MARKET :
By Creating awareness of the branch through online marketing, in social media, display of hoardings at site offices, distribution of pamphlets, brochures, advertisement in TV, one to one contact, etc.
KEY PEOPLE POLICY IN THE COMPANY THAT DRIVES INTERNAL COMMUNICATIONS OF THE BRAND:
Internal communication is made through what’s app groups and social media directly percolating to all the employees
WHAT ARE THE CORE COMPETENCIES OF THE BRAND :
- Flexibility in pricing and choice
- Greater customer understanding
- Strong analysis
- Experienced people handling projects
- Streamlined processes
IMPACT THAT THE BRAND HAS CREATED IN THE MINDS OF THE CONSUMERS :
The Brand has created reliability of the company as the main criteria in the minds of the customers.
MILESTONES OF THE BRAND IN THE LAST FIVE YEARS :
Level 1 – Brand awareness – consumers know who you are. Brand awareness is the first step to our business becoming a recognized market stakeholder.
Level 2 – Brand Trust – consumer recognizes the value
Level 3 – Brand Story Telling – videos
BRAND INNOVATIONS THAT HAVE BEEN DONE IN THE LAST TWO YEARS :
From providing only website information, the brand has moved into innovative social media marketing, design, marketing and communication development.