Creambell ice cream has been delighting the taste buds of millions in the country since 2003. The ice-creams carry a blend of both international and traditional flavours with a refreshing and exotic taste. It has been one of the fastest growing ice-cream companies in the world.
BLAZE TO BRILLIANCE Creambell is an innovative, young and high quality brand. It commits to delight the consumers with exceptional product experience that helps in building a loyal consumer base which in turn results in fortifying the brand in the market. It continuously comes up with breakthrough products that challenge the market and delight consumers. Creambell boasts of world class standards in the area of product quality. Every batch of ingredients goes through stringent quality control before being taken up for production. The quality standards are in consonance with international norms and no effort is spared to ensure that only world class products reach the end users. All plants are ISO 9001:2008 and ISO 22000:2005 certified.
FAITH FACTOR Creambell offers the best tasting products to the consumers at the best possible prices without compromising on the quality on a sustainable basis. It has become a benchmark for quality within the industry. New product launches are advertised and also the brand value communication is done through PR. Apart from using various brand communication elements to garner a substantive share of mind; they also engage in many consumer led BTL activities to connect with their target audience.
ENGAGEMENT THAT ENTHRALS Pro-active efforts are made in order to stay in touch with the environment which refers to the consumer needs, preferences and the changing tastes. They make sure to keep in mind the consumer needs in the midst of evolving industry landscape and also to keep in sync with time by adapting to the changes. Creambell has a deep reach in the market and availability of the product personifies their market execution. They try to ensure that a Creambell push-cart or outlet is never too far from its customer base across geographies.
INNOVEDGE Innovation is at the heart of Creambell brand. It thrives on providing consumers a range of new products at frequent intervals. These intervals are much shorter in comparison to any other brand which are their immediate competitors like Amul, Kwality Walls and Mother Dairy. And with innovative combination and quality ingredients, new and attractive flavours are brought to market as trends. In the recent years, Creambell has been the proud recipient of the highest honour at the “Great Indian Ice Cream Contest” conducted by Indian Dairy Association and Danisco. Creambell has won 27 “Highest in category awards” in the last several years.
BRAND PROMISE Creambell believes that a loyal consumer predominantly helps in growing the brand image. Also, the consumer today looks forward to new product with unique proposition. Therefore, they try to offer consumers with new products which are not just unique, but come from globally acceptable range of products. There has been a high acceptance of their innovative products that have set industry benchmarks, their target base is another excellent indicator of the impact of their brand and its core proposition.
FACTOIDS
1. Creambell off ers the best tasting products at the best possible prices.
2. Ice creams carry a blend of both international and traditional fl avours.
3. Young Brand: It has emerged as one of the top fi ve pan-India icecream brands within a decade.
PROMISE BEACON
1. Innovation through world-class products adapted to Indian tastes
2. Quality standards are in consonance with international norms
3. High acceptance of their innovative products have set industry benchmarks
4. Social media used for consumer connect
5. Proud recipient of “Great Indian Ice Cream Contest” and 27 “Highest in category awards” in the last several years.
