Godrej is a dominant player in the household insecticide market with brands like Good Knight and Hit in all formats like coils, liquid vapouriser and aerosols. Good Knight, the highest selling mosquito repellent brand in India is a product of the Godrej group and is the leading one in its category.
It not just repels mosquitoes; Good Knight is also constantly looking for ways to ‘protect happy moments’. Fast Card – a little sheet of paper, for just a rupee, that one can burn and instantly get rid of mosquitoes – is the latest product by the company which has become a new favourite amongst the consumers. The repellent, developed in association with the Godrej research team in Indonesia is a piece of paper that burns for three minutes (after being set alight) and is effective against mosquitoes for nearly four hours.
Xpress (a liquid vapouriser that attacks mosquitoes three times faster than others) and Low Smoke Coil (which reduces irritating smoke) are some of the breakthrough innovations that Good Knight has bought into the mosquito repellant industry. The Good Knight Advanced Activ+ System has the powerful Activ+ mode that provides double the power and double the effectiveness. So if there are way too many mosquitoes troubling, all one has to do is to push the switch up to the Activ+ mode. The light of the diffusing machine goes orange and the mosquitoes disappear! Good Knight believes in innovation and looks for ways to leverage both new technology and the non-electric platforms to expand its reach into homes across India. Another product by Godrej Good Knight called Good Knight Xpress is a combination of the liquid vapouriser and its diffusing machine and has been a big hit in the market. It is the most trusted product when it comes to repelling mosquitoes.
Dual technology has been used to make this unique product. An intelligent heater system and a dual-wick system which creates an express blast of release works on mosquitoes in the room, where the vapouriser is plugged. This blast eventually subsides so that consumers are not subjected to the release for long.
The Godrej group is an Indian conglomerate headquartered in Mumbai, Maharashtra, managed and largely owned by the Godrej family. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897 and operates in sectors as diverse as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products.
Godrej is synonymous with great product quality, true value for money and service that always satisfies. With strong brands like Good Knight, Godrej has emerged as the leader in the Indian household insecticides category. Apart from India, it has also achieved market leadership in countries like Nepal, Fiji and Yemen.
