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ANCHORING ELECTRICAL NEEDS


INT+ WCRC - September 22, 2015 - 0 comments

Over the last five decades, Anchor has become synonymous with best quality electrical switches.It started with a humble vision of manufacturing electrical products of outstanding quality at a time when the electrical switches and wiring market was largely handled by the unorganised sector.

The advent of Anchor not only changed the rules of the game, but also brought electrical accessories into mainstream commerce. As a brand, Anchor signifies trust, safety and reliability. These qualities have helped Anchor carve a niche for itself in the electrical accessories market. Anchor’s mission is to manufacture eco-friendly, energy saving world-class products for making user’s life simpler, safer and comfortable. The company’s manufacturing facilities are located in Daman, Kutch, Haridwar and Roorkee which occupy an area of more than 1.6 million sq. feet and are complete with the latest equipment which are acquired from the best manufacturers round the world.

With a vast workforce of over 10,000 people, the company itself manufactures virtually all the raw material and components required for making switches right from small metal parts to sophisticated electronic parts.

Anchor’s focus is on ‘Total Quality Management’. All of its products undergo stringent quality checks right from the raw material selection up to the packaging and dispatch. These operations are supervised by a team of experienced professionals who are committed to provide quality stuff. Anchor has surged ahead with manufacturing products that adhere to the RoHS (Restriction of Hazardous Substances) compliance, which is a European standard of quality measurement. The quality team of Anchor always endeavours to enhance customer satisfaction by formulating, implementing and monitoring plans for continuous improvement. This has resulted in streamlining the production process and has minimised production waste, thus conserving energy and resources. Anchor is a part of the second largest conglomerate in the electronics industry. As a part of the Panasonic Corporation that is located in Japan, Anchor has taken it upon itself to conserve the environment, thus paving the way for a safe, healthy and environment-friendly lifestyle.

Anchor’s merger with Panasonic resulted in a fusion of technological expertise and vast distribution strength. Today, Anchor offers a wide range of more than 3000 exciting products across various categories. These products are sold with the help of 5000 dealers and 450,000 retail outlets. As a responsible corporate, Anchor contributes to and abides by the environmental and legal norms. Firepro, an infrastructure and security solutions giant, was recently acquired by Anchor. This acquisition helped Anchor further its horizons in terms of growth and expansion.

Dominating the electrical accessories market and playing a pivotal role in the country’s infrastructure development, Anchor continues to deliver reliable services and long lasting products of top quality in India and other neighbouring markets.