A leader in innovation and technology Starhub has become Singapore’s leader in the ‘hubbing’ sector of fully integrated telecommunications services; It is the provider of the latest in technology and the lowest in prices making it a leader without parallal.
Blaze to brilliance
The seeds for one of the biggest telecom giants in Singapore were sown as early as 1995. It began its journey with the launching of cable TV services. This was the first step the company was to take towards leadership position it holds today as a fully integrated telecommunications company. It made its way into the public telecom and cellular telecom market in 1998 with the garnering of the licence that the government of Singapore required at that point in time. In 1999, the company grew its operations to cover broadband services to the residential sector and with this the portfolio of the company started enlarging to reflect the structure it holds today. Over the years Starhub has garnered for itself various acquisitions that have helped it in gaining technical as well as strategic advantages over its competitors. It was five years after it first came into being that Starhub was officially launched and that launch proved to be both literal and metaphorical. The company has grown exponentially since then and is the first choice of the consumer be it the residential or the business sector.
Faith Factor
It is the fully integrated nature of the company that provides both its B2C and B2B consumers with a one stop shop for all its telecommunications needs. The company’s mobile network provides its consumers with the latest services available in the world market. Right now it operates in the 4G, the 3G and the 2G spectrum and gives its consumers options that spoil them for choice. In the cable TV network, it operates on a country wide network that has services ranging from HDTV to internet television along with on demand services. It is the technical superiority and the innovations in its various operation that makes Starhub the first choice of the consumer. Apart from catering to the needs of the consumer it has also created products and packages that cater to the specific needs of the business owner, like the fixed business network that it operates that provides a wide and broad product range like data, wholesale services along with voice
Engagement that enthralls
Starhub provides its business and personal consumers with quality that is unmatched and with a range of telecommunication services and price ranges that make it the obvious choice. The extending of the brand name to cover all its solutions give it the advantage of garnering trust with every new launch. Starhub was the one to come up with the concept of creating a brand name that specialised in ‘hubbing’ or providing its consumers with a diverse spectrum of telecommunication needs and at the same time providing him/her with various services within each sector be it mobile, cable, voice, data or multimedia solutions. The strategic acquisitions that the company has made over the years and its core commitment to quality has made this possible. It is in recognition of these achievements that the company was awarded the Global Council Award this year adding to its impressive list of national and international recognitions.
Innovadge
The company has been a leader in innovation since its inception and has tried to give its consumers the latest in technology like the 4G, 3.5G, 3G, and 2G network spectrums. It provides its consumer with IDD calling all over the world through its widespread network and offers the same service to businesses in wholesale to facilitate international operations. It provides the country with services as diverse as mobile tv, 3G femtocell (calling from the home number through your cell phone) and internet tv among others that make it a leader in innovation and gives it the first mover advantage in all its segments. It has innovated in not only the services it provides like the pfingo, its VoIP service but also the pricing of its products. It was amongst the first to come up with cost-saving schemes like pay per second, Free incoming calls free IDD calls to 18 different destinations, etc. It has thus been able to capture the imagination of the consumer and with that, the bulk of the market share in its sector in mere13 years.
Brand Promise
The one of the first to enter the telecom sector in the country. It has become a leader in the market due to its commitment in catering to the needs of the consumer and providing him with the best the world can offer. The company has made innovation, technological superiority and brand extension the pillars of its growth. It is due to these qualities that Starhub has become a name that every consumer and business owner in Singapore recognizes not only as an option but as their first option.
Factoids
1. It began its journey with the launching of cable TV services. This was the first step the company was to take towards leadership position it holds today as a fully integrated telecommunications company.
2. Right now it operates in the 4G, the 3G and the 2G spectrum and gives its consumers options that spoil them for choice.
3. It provides the country with services as diverse as mobile tv, 3G femtocell (calling from the home number through your cell phone) and internet tv amongst others that make it a leader in innovation and gives it the first mover advantage in all its segments.
Promise Beacon
- 13: The years of experience as well as excellence in the industry that the brand holds.
- 8: The number of awards and services won in 2013.
- 1: It holds the number 1 position in Singapore in terms of innovation in its industry.
- 4: The highest level of spectrum it operates on.
- 18: The number of free destinations in which it provides free IDD calls.
