Saffola Oil is a product of the Marico group under the healthcare category. Marico is one of India’s leading firms that have made a name for itself in the beauty and wellness space on the global stage. It has a range of healthy blended oils to suit the consumer’s specific needs.
Its portfolio has various products under the categoriesedible oils, functional foods and salt. Other products manufactured by the company are oats of varied flavours, muesli and salt. Saffola oil is a blend of rice bran oil and safflower seed oil in a ratio of 70:30 and so it has goodness of both the oils. Safflower oil is known to promote cardiovascular health and so does rice bran oil. Also, rice bran is an abundant source of anti-oxidants.
Saffola Oats have a unique soluble fibre called beta glucan which is proven to help reduce bad cholestrol from the body thus making it one of the healthiest cereal grains. The popular masala and coriander oats by Saffola is a delicious mix of common Indian spices topped with a dash of fresh coriander. Added to it are wholegrain oats, carrots, onions and green peas. Saffola Muesli Nutty Crunch ensures the consumers a bowlful of health. The salt produced by the company, Saffola Salt Plus, has less sodium and helps in reducing the risk of high blood pressure. Saffola today is not just a brand but a way of life. The edible oils have very high content of vitamin E, about 34 per cent, which is an antioxidant that fights against free radicals and preserves the integrity of cell membranes and reduces the risk of heart diseases, cancers and other degenerative diseases.
For the last 10 years, Saffola Life has been educating Indians on preventive heart care through the year. Since risk factors of Cardio Vascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle. The National Institute of Nutrition also recommends use of Saffola as the unique combination of the two oils makes it perfect for the Indian style of cooking.
Today, a lot more people are conscious of their health. Saffola transformed from being a product for those with heart trouble into a brand that everyone who aims for a healthy lifestyle should adopt. Saffola was awarded the Marketing Campaign Gold Medal for its ‘Saffolalife: Young at Heart’. It also won two bronze awards for its ‘Saffolalife Times of India’ innovation and for co-creating the World Heart Day Anthem.