Carrying forward the legacy of traditional ayurvedic medicines, Dabur Amla Hair Oil was launched in 1940 only to become the largest hairoil- selling brand of India. Inspired by the healing power of nature-based ayurveda, Dr S.K. Burman started Dabur India Limited in 1884. Dabur Amla Hair Oil is derived from Indian gooseberry and other natural extracts and is considered to be the flagship hair oil brand of Dabur.
Laden with the goodness of amla – a rich source of vitamin C and considered good for hair – Dabur Amla hair oil promises black and long tresses to its users, a prized possession among Indian women. With over 35 million consumers and a market share of ı12 billion, the product has a high reach across the globe. Its international business division caters to the markets spanning Nepal, Bangladesh, the Middle East, North and West Africa, Europe and the United States.
In India, a large proportion of the brand’s turnover comes from markets in north India, including Uttar Pradesh, Madhya Pradesh, Bihar and Punjab.
The home-grown hair oil brand has a strong recall in the eastern and southern parts of India as well.
Earlier in September 2014, Dabur reinvented its 75-year old flagship hair-oil brand by lending it a more contemporary and consumer-friendly avatar. Whereas, in order to seek high share of rural market, Dabur also announced the launch of special low-priced packs of Dabur Amla hair oil at ı1 and ı10 per unit, thus making it more affordable. The hair-oil brand annually organises its consumer initiative programmes. In 2014, a rural beauty pageant ‘Dabur Amla Banke Dikhao Rani’ was organised in rural areas to recognise and reward different facets of women such as sundarta (beauty), susheelta (well mannered) and yogyata (competency) amongst young girls.
