Alchemist Group is one of India’s fastest expanding publicly traded group of firms currently valued at Rs. 100 Billion (10,000 Cr.) with more than 9,800 employees Worldwide and an astounding annual growth velocity in excess of 50%. Born in the year 1981 by the name Toubro Industries, it has since come a long way into establishing itself into a herculean conglomerate. Currently, the Group has transformed into a global business house with engagements in Food Processing, Hotels & Resorts, Restaurants, Road Technologies, Healthcare and Education. They also hold value in Pharmaceuticals, Steel Mesh, Aviation, Real Estate and Tea industry collaterals. They have a marvelous record in human resources, international standards, ecological consciousness and benevolence. “Alchemist” is a person who follows an influential philosophical practice called ‘Alchemy’ where they can turn anything into Gold. Alchemist Group mutates usual corporations into Golden opportunities.
Blaze to Brilliance
Alchemist Hospitality is a part of the mighty Alchemist Group and offers rich hospitality along with tempting cuisines and palates. They first started operations in 2007 by opening the most expensive, most chic and most luxurious restaurant and bar, Manre which today boasts of a clientele consisting of the creme de la creme of society. Presently, they have seven restaurants and, one holiday resort in Kufri in Himachal, each of them exuberating richness of life and taste. Their restaurants are an impressive blend of discrete concepts. They have Kink – a club format in Noida; Kebab Khan – a Persian delight in Delhi; Zazen – a pan-Asian culinary adventure in Delhi and Noida; Spice Water Trail – a South Indian food specialty point in Delhi; Cafe Amor – a romantic cafe bar for young couples in Panchkula; and The Second Sin (formerly Manre) located in Delhi is spread over 19,000 sq. ft. of land. It is a blend of four different experiences – an Indian food section, a grill and pizzeria, a gold cuisine in a bistro and a lounge – merged into one. They have quite an interesting concoction of brands and concepts to please different age and income groups. These endeavors define luxury, care, and cuisine and customer service in the hospitality sector in India.
But that’s not even a snapshot of what Alchemist is into. They own two tertiary care hospitals of which the flagship hospital is located in Panchkula which is part of the Tricity. Facilities like round the clock Ambulance, Pharmacy, Central Sterile Supply and Foosd Services is what makes them a brand with nuance.
Faith Factor
The Alchemist Pharmaceutical unit has a state of the art plant in Solan, Himachal Pradesh that produces both geeric and own brand tablets, capsules and dry syrups. With 2 major hospitals in the northern region of India – The Alchemist Institute of Medical Sciences Gurgaon and The Alchemist Hospital Panchkula – led by legendary Dr. Venugopal along with a pharmaceuticals factory in Chandigarh, the group envisions to become a major leader in India’s healthcare sector by 2020.
On the culinary front, each of their restaurants offers a lavish spread of specialty cuisines. These range from the traditional Indian and European delights to the Kebabs of Persia and the authentic Thai, Mongolian and Chinese cuisines. These restaurants also offer an array of wines, signature cocktails and drinks. Excellence is also hinted upon in their Alchemist Aviation wing which has a fleet of 5 private planes that includes Gulf Stream G2 Jet and is also producing India’s future pilots at the Alchemist Aviation Academy in Jamshedpur. Their Airways run chartered services for business houses, institutions and individuals across India and overseas.
Engagement that Enthralls
The Alchemist Group has been quite active in venturing in sponsorships and events. This year alone the group has been present in quite a number of internal and external activities, they are particularly proud to have been associated with the event ‘ET Achievers of North’ organized by The Times of India & Economic Times in Chandigarh on 27th April, 2013.This was in lieu with an effort to encourage & honor dynamic, credible, capable & courageous entrepreneurs who have been felicitated for their efforts in bringing about momentous changes in the way businesses are conducted in the country today. Moreover, Alchemist @ Infocom 2012 which was India’s Largest ICT Conference was addressed by Maj General A K Oberoi, Group Executive Director, Alchemist Limited, to the gathering of eminent personalities representing corporate leaders, CEO’s, academicians, visionaries, bureaucrats and policy makers.
InnovEdge
Alchemist is also India’s pioneer in the management of totally integrated Poultry Farming and supply to all major consumers, retail and institutional brands including KFC, Oberoui’s Lite bite foods, Walmart, Spencers, Nature’s Basket & other Hypermarkets. They also serve 54 of their own company owned retail outlets – Republic of Chicken (ROC).
Brand Promise
Alchemist is set to become a major player in the Hospitality market in India. Driven by a very experienced team, they bring complexity, flair to foresee their customer’s needs, scrumptious cuisine, fresh ingredients and immaculate service to bear in all its offerings. They plan to double the number of their restaurants over the next two years, along with a new “Uber” Luxury Hotel chain of three projects to start with. They are also planning some city hotels which would cater to the corporates. The two upcoming projects in Chandigarh and Ropar will showcase royalty and resort experience to customers. Recently, they have launched their gourmet destination ‘Page 3’ in Panchkula which houses Café Amor, Kebab Khan and Zazen.
