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LetsShave, is an online company that operates in the grooming industry both for men and women. Head-quartered in Chandigarh, India; was founded in November 2015. The brand aims to offer everyday essentials of grooming products at fair prices.

Blaze to Brilliance focuses mainly on products that create value for consumers. It offers a number of products ranging from different types of razors from basic 2-blade to most premium World’s first 6-Blade razor. Each day, thousands of men and women in India trust their faces and skin to the innovative razors designed for their unique needs – helping them to look good, feel good and stay sharp every day. The razor range in India includes Pace 2, Pace 3, Pace 4, Pace 6 Plus, Pace XL Pro, Soft Touch 4 and Soft Touch 6 in systems category. The disposables range includes Pace 3 Disposable and Pace 6 Disposable.
Faith Factor
The power of a brand lies in the minds of consumers or customers; the brand has successfully created the perfect positioning of itself based on price, quality, convenience, technology and knowledge. It has achieved more than 60,000 customers in mere 5 months of its entry into the online market, which proves consumers have certainly responded positively and continue to accept a new Brand against the Giants. The right blend of product quality, design, features at competitive prices is very difficult to achieve but worth the effort. Ultimately has successfully created the proposition of Quality products at fair prices on the minds of the customers.

1. Patented Common Docking System.
2. Patented Blade Angulated Platform.
3. World’s First 6-Blade Razor with Trimmer for both men and women.
1. Partnered with one of the talented pioneers in the razor industry, Dorco.
2. It has achieved more than 60,000 customers in mere 5 months of its entry into the online market.

Engagement that Enthralls
The company’s ability to deliver an enjoyable customer experience is supported by its strong product line which is partnered with one of the talented pioneers in the razor industry, Dorco. Dorco is Asia’s market leader for disposable shaving products and is a household recognized brand in numerous Asian countries. Dorco’s products are sold in over 100 countries. They offer differentiated products and have a track record of growth and value creation driven by product innovation and brand preference.
Unlike other companies that make razor blades through stropping, the company makes razor blades by pounding stainless steel. Only two companies in the world own this technology, and one of them is Dorco LetsShave. When shaved with such razor, people can have a cleaner cut shave with less irritation to the skin. This is because the pounding process makes the longevity of razor blades longer, as it makes the steel much stronger with a denser structure. Industry environment allows a good position for since fashion nowadays has affected men’s use of hygiene products (e.g. shaving razors etc.). People take care of themselves more and the market is good for this type of products.
Brand Promise is dedicated to the highest standards of achievement in its business. It strive to consistently exceed the expectations of the customers by making their grooming routine an enjoyable experience. Mutual respect and ethical behavior are the pillars for their relationships with colleagues and customers.

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