EUREKA FORBES LTD. one of the leading consumer durable companies was born in 1982 with the vision of bringing happy, healthy, safe and pollution-free living to customers through lasting relationships as ‘Friends for Life’. Eureka Forbes provides a range of advanced water purification systems under the well established brand name Aquaguard.
BLAZE TO BRILLIANCE
Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organization. A part of the Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of 15 mn happy customers, a reach of over 1,500 cities and towns in India and a global footprint across 53 countries. Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian and international awards for its superior technology.
FAITH FACTOR
Water Purifiers from Eureka Forbes combine the best of technology and expertise to provide a wide range of products that give utmost purity and supreme quality with a strong sales force of 8,000 people, over 6,000 service technicians and 1500 service centres across India. With over 33 years of research and development, Aquaguard is the only water purifier brand in the country to develop 17 water purification technologies to combat 17 different water conditions in India. It has received more than 110 certifications by leading water laboratories all over the world.
ENGAGEMENT THAT ENTHRALLS
In over 33 years of existence, Eureka Forbes has been a pioneer and trend setter in direct selling in India and today is one of the largest direct selling companies in the world. The company believed that its core strength was its people. The brand captivates Asia’s largest direct sales force and a consumer channel of over 18,000 dealers, an institutional channel Forbes Pro Solutions that has water projects, cleaning solutions and railways divisions as well as an inventive business partner network and a rural channel
INNOVEDGE
Dr. Aquaguard is the only water purification brand of Eureka Forbes which offers a customized solution to prevalent water conditions. Launched in 2015, Eureka Forbes provides an exemplary range of customized water solutions equipped with patented Mineral Cartridge and Biotron technology that delivers not just pure but healthy water full of essential minerals. Besides direct sales, the company is also using e-commerce, tele-booking and in-shop promotions to sell its products, under the omnichannel strategy.
BRAND PROMISE
The company hopes that by 2019 the new business would contribute about 25 percent of its revenues. The company is also looking to increase its reach to 25,000 outlets from 18,000 and 1,500 towns by the end of the fiscal.
Power Facts
EUREKA FORBES LTD. one of the leading consumer durable companies was born in 1982.
Company seeks to reach to 25,000 outlets from 18,000 and 1,500 towns by the end of the fiscal.
Aquaguard is the most preferred choice of more than 50 million consumer homes in over 550 cities.
PROMISE BEACON
Range of advanced water purifiers inclusive of Dr. Aquaguard and Aquaguard.
Multi product, multi-channel organisation with a reach of over 450 cities and towns.
