GM Modular bringing innovative home electrical solutions to simplify living.
In Conversation with Jayanth Jain, CEO, GM Modular
GM, a leading switches and home electrical company in India has introduced revolutionary products like new generation Switches, Home Automations, LED lights, Fans, Bluetooth music players and much more with the aim to provide the best of design and comfort in every home.
Through innovative products, GM has already entered the homes and hearts of millions, across India, Africa, and the Middle east. The brand is now ready to enter Spain and make their quality products accessible to consumers across Spain and Europe.
GM Modular has been selected as Asia’s Most Promising Brands 2021 by WCRCINT from India in the Broad Research Category (BRC) of Electrical Products. The Brand has been evaluated after three phases of research.
5 MOST CRITICAL SUCCESS FACTORS OF THE BRAND:
Extensive R&D – Research and development is an integral function at GM and with a sizeable investment in R&D and a robust team, GM has been at the forefront of developing innovative products like Wi-Fi switches, LED lights, Fans and more.
Team of Experts: The company has set up various divisions in-house like product design, manufacturing, branding etc. This in-house set-up not only provides complete control of the product development and cost but also ensures products of the highest quality.
Constant Innovation: We anticipate change and respond with creative solutions. We are agile and responsive to the changing needs of the hour and that is reflected in our approach and solutions.
Customer Centric Approach: The safety of our customers is our utmost priority. Our products go under a series of tests and checks that ensure the highest quality standards. The products are not only great in design, but are designed keeping in mind the functional needs of the customers. The core mantra of the brand is the amalgamation of design, aesthetics and economics and is well known amongst the industry experts like architects, interiors designers, lighting consultants, builders, electricians and also the end consumers.
Channel Partners and Network: We communicate effectively by sharing information, skills, and knowledge to achieve success and reach across teams for better outcomes. A group of like-minded individuals with a similar goal can achieve milestones.
GM has 6000 touch points across India and has forayed internationally with its footprints in UAE, Nepal and Europe.
WHAT ARE FUTURE PLANS OF THE BRAND:
GM caters to various household and commercial needs across India, Africa and the Middle east. The brand has recently set its footprints in Spain in June 2021 to make their products accessible to consumers across Europe.
Innovation is at the core of GM’s philosophy. GM recently launched a range of fans which not only ensure good quality but also provides absolute convenience. GM has also launched smart and Gesture control lighting solutions too which are energy efficient and complements any home decor.
Additionally, we will also be adding a lot of new appliances and electrical products to our product portfolio. We strive to bring comfort and convenience to every household across the country.
THE CORE VALUES THAT DRIVE THE BRAND:
Innovation, Integrity, Passion, Customer focus, Teamwork and Safety are the core values that form the guiding principles of the brand.
HOW DO YOU CONNECT WITH YOUR TARGET MARKET:
GM follows integrated marketing approach to ensure communication in the most effective manner. We use media like print, social Media, TVC, OOH and direct marketing to reach out to our target market and audience.
5 KEY PEOPLE POLICY IN THE COMPANY THAT DRIVES INTERNAL COMMUNICATIONS OF THE BRAND:
GM is a structured organization which follows top to down communication pattern that includes communication between business leaders, team leaders and employees. We use effective internal communication channel to ensure seamless flow of information to each and every employee.
WHAT ARE THE CORE COMPETENCIES OF THE BRAND
Manufacturing and delivering innovative home electrical solutions along with product development is the core competency of the brand.
IMPACT THAT THE BRAND HAS CREATED IN THE MINDS OF THE CONSUMERS:
A luxurious and innovative brand that offers exquisitely designed products.
MILESTONES OF THE BRAND IN THE LAST FIVE YEARS
- Launched a wide range of fans.
- Only Indian brand to associate with Occhio, a premium lighting brand from Germany.
- Bagged best brand of the year in the home electrical category at INEX AWARDS 2021.
- Bagged best CEO of the year in the manufacturing segment at INEX AWARDS 2021.
- Have forayed into the international market with footprints in UAE, Spain and Nepal.
BRAND INNOVATIONS THAT HAVE BEEN DONE IN THE LAST TWO YEARS:
Innovation is at the core of GM’s philosophy. GM recently launched a range of fans which not only ensure good quality but also provides absolute convenience. GM has also launched smart and gestures control lighting solutions too which are energy efficient and complements any home decor.