Established in 1958, H & R Johnson (India) is the pioneer of ceramic tiles in India. Over the past five decades, H & R Johnson has added various product categories to offer complete solutions to its customers. Today, H & R Johnson enjoys the reputation of being the only entity in India to offer end-to-end solutions of Tiles, Sanitaryware, Bath Fittings and Kitchens.
Blaze to Brilliance
HRJ along with its Joint Ventures and subsidiaries has a tile production capacity of over 54 million sqm per annum spread at its manufacturing plants across the country. Its pan- India distribution network is one of the largest in the industry and comprises of over 33 modern retail stores called ‘House of Johnson’ & ‘Johnson Corners’ besides 1,200 dealers, 15,000 sub-dealers and a large network of retail experience stores. H&R Johnson sees the potential to engage with the small and midsize enterprises in India to deliver best industrial flooring solutions at competitive economics.
The company has been on a constant quest to make superior products through extensive research. To connect with their customers the brand believes in leadership through innovation. Their various innovations have helped them create a positive impact in the minds of the consumer, who feels that they offer a varierty of unique products apart from the standard ones available in the industry. The brand has ensured that they have strategically located manufacturing units & a pan-India network of warehouses & branch offices ensuring quick response to market demands.
Engagement that Enthralls
The company’s strategy is to remain as an aspirational, modern, trustworthy and a young brand across all SEC’s. H & R Johnson (India) signed Bollywood actress Katrina Kaif as its brand ambassador. The company’s move to rope in Katrina Kaif as brand ambassador also coincides with H & R Johnson (India)’s Brand Refresh of the Johnson brand identity which is an intrinsic process to bring all brand assets and product lines under the Johnson brand umbrella.
H & R Johnson has been quite innovative in its product offerings and this has helped the company create a unique identity in the minds of the consumer. Few of its innovations which have been widely appreciated include Large-Format Vitrified Tiles, Digital Tiles, Tac Tiles for visually impaired, Germ-free sanitaryware and Water-saving sanitaryware.
The company constantly strives to optimize better resource mobilization and faster delivery of products. Their Vision Statement “Improving lifestyles of their customers by providing innovative products & services” shows their commitment in ensuring that their customers are satisfied by what they offer.
H & R Johnson (India) is the first company to introduce innovations in the tiles product category like germfree, anti-skid, anti-static, etc.
They are the only company in India to offer end-to-end home lifestyle solutions in tiles, bathroom fittings, sanitaryware, modular kitchens, engineered marble and quartz, laminated and engineered wooden flooring and wallpapers.
H & R Johnson (India) today is the world’s 7th largest tile manufacturer by production capacity.
The Company’s capacity is the largest in India, at an impressive 54 million sq mts.
1996: The year in which their tagline “Not Just Tiles, Lifestyles” was introduced under the Johnson brand.