Proton is a premium Malaysian automobile manufacturer. The company, founded in 1983 as the realisation of a national dream of localised manufacturing, has its headquarters in Shah Alam, Selangor. Apart from its headquarters, the company also operates a manufacturing plant in Tanjung Malim, Perak. Till 1993, Proton was the sole manufacturer of automobiles in Malaysia and till date is a company Malaysians take pride in.
BLAZE TO BRILLIANCE
- Proton Saga 1.3 M was announced as the ‘Most fuel efficient car’ for small family car during the Asian Auto AmBank Fuel Efficiency Awards 2011
- Proton Exora Bold was awarded the ‘Best Value for Money’ MPV during Autoworld Car of The Year Awards 2012
- Proton Prevé was awarded with a 5-star rating by Australasian New Car Assessment Programme (ANCAP)
In just four years of the company’s establishment, it had sold 50,000 units of the Proton Saga. The company also launched the Proton Saga 1.5l sedan and Aeroback model of the car. Soon, as a testament to its quality, Proton cars were not only being sold in Malaysia but also in Bangladesh, Brunei, New Zealand, Malta and Sri Lanka. In 2012, to adapt to the new competitive global markets, the company transformed from being a government linked company to a private entity after its takeover by DRB-HICOM Berhad. The company is confident that it can transform itself and its subsidiary LOTUS into global automotive brands.
The company is most concerned about environmental problems and the crisis of environmental degradation. In order to play its part in the protection develop electric and hybrid vehicles. The company regards this as a sensible step in the direction of managing carbon footprints.
ENGAGEMENT THAT ENTHRALS
The Proton brand has many outstanding qualities which have one thing in common – they can be found in the company’s logo. The tiger in the Proton logo symbolises its strength as a company and emphasises the bold business strategies and management style of the company. The shield signifies its trustworthiness and solidity; the black colour implies the strength, confidence and determination of the company. The colour silver denotes the technological progress and innovation of the company.
Proton has always been quick to adapt to new markets and situations and therefore regards innovation in the structure and products of a company to be vital to its growth and progress. The company has always been among the first to incorporate new and innovative technologies such as the ‘Spray-Guided Gasoline Direct Injection’ technology in its products.
Proton has always excelled in providing customers with quality automobiles. The company has succeeded in blending traditional Malaysian values with modern professional and ethical values. It has been helped in its quest for success by the innovations, determination and hard work of the employees. Proton represents a nation whose national car was made by a company that has always served the nation for many years and will keep on doing so.