Boro Plus, an all-purpose antiseptic moisturising cream is one of the largest selling antiseptic creams in India. This skin cream is an absolute combination of herbs with antiseptic properties for long lasting protection. It is especially formulated to heal minor cuts, scratches, blisters, insect bites, sunburn, nappy rash, and dry, cracked and itchy skin.
Launched in 1984, the cream soon became the household name for its variety of uses. Boro Plus can be used for multiple purposes. It prevents the skin from dryness and gives the skin a protective layer. The cream is widely used in case of minor cuts and scratches. It aids in quicker healing of minor cuts and scratches, shaving nicks and razor bumps.
Boro Plus is one of Emami’s flagship brands. Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India, with an enviable portfolio of household brand names such as Boro Plus, Navratna, Fair and Handsome, Mentho Plus balm and Fast Relief. Established in 1974, the company has a portfolio of over 260 products based on ayurvedic formulations. Over 100 Emami products are sold every second somewhere around the world. Emami Limited, the flagship company of the group, recorded a turnover of Rs 18.21 billion in 2013-14.
Their research and innovation team is dedicated to delivering products that excite customers and meet their need gaps. It combines generations of practical experience with a continuous flow of new knowledge. A state-of-the-art, high-end multistorey Research & Innovation Centre, spanning more than 30,000 sq. ft has been created at Kolkata. The company encompasses product innovation, development, product processing science, competitive intelligence cell, analytical development, perfumery science, quality assurance, packaging and development.
Along with this, there is also a Boro Plus Intensive Therapy Elbow and Knee Cream which is a breakthrough herbal innovation with a three-way action for dry and very dry skin. This accelerates skin renewal by exfoliating dead skin and thus calms itching and other dry skin problems. Also, it lightens and prevents darkening of skin folds in problem skin areas and immediately gets absorbed for long- lasting protection from dryness.
The key ingredients of the product are Wheatgerm oil which is rich in Vitamin E and helps skin renewal, Liquorice which lightens and eventones dark skin areas and Aloe Vera and Kokum butter. Boro Plus is endorsed by two leading celebrities Amitabh Bachchan and Kareena Kapoor.